The ad spending is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator achieves the maximum value across all two different segments by the end of the comparison period. Notably, the segment Social Media Advertising Mobile stands out with the highest value of 212.68 billion U.S. dollars.
Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 21, 2023). Social media advertising spending worldwide from 2019 to 2028, by device (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/456785/social-media-advertising-revenue-device-digital-market-outlook-worldwide/?__sso_cookie_checker=failed
Statista. "Social media advertising spending worldwide from 2019 to 2028, by device (in billion U.S. dollars)." Chart. November 21, 2023. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/456785/social-media-advertising-revenue-device-digital-market-outlook-worldwide/?__sso_cookie_checker=failed
Statista. (2023). Social media advertising spending worldwide from 2019 to 2028, by device (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/456785/social-media-advertising-revenue-device-digital-market-outlook-worldwide/?__sso_cookie_checker=failed
Statista. "Social Media Advertising Spending Worldwide from 2019 to 2028, by Device (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/456785/social-media-advertising-revenue-device-digital-market-outlook-worldwide/?__sso_cookie_checker=failed
Statista, Social media advertising spending worldwide from 2019 to 2028, by device (in billion U.S. dollars) Statista, https://www.statista.com/statistics/456785/social-media-advertising-revenue-device-digital-market-outlook-worldwide/?__sso_cookie_checker=failed (last visited February 07, 2025)
Social media advertising spending worldwide from 2019 to 2028, by device (in billion U.S. dollars) [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/456785/social-media-advertising-revenue-device-digital-market-outlook-worldwide/?__sso_cookie_checker=failed
