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U.S. Millennial mom in-store smartphone shopping activities 2014

Published by Statista Research Department, Feb 10, 2015
This statistic ranks the most popular in-store smartphone shopping activities of Millennial mothers in the United States as of December 2014. During the survey period, 62 percent of respondents stated that they searched for or downloaded mobile coupons while using their phone when out shopping.

Most popular in-store smartphone shopping activities of Millennial mothers in the United States as of December 2014

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Sources

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Release date

February 2015

Region

United States

Survey time period

November 3 to December 21, 2014

Number of respondents

2,742 including 1,672 Millennial moms

Age group

18 years and older

Special properties

expectant women and moms with children up to 8 years old

Supplementary notes

Original question: How do you use your smartphone when in-stores or shopping?

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