U.S. Millennial mom in-store smartphone shopping activities 2014

This statistic ranks the most popular in-store smartphone shopping activities of Millennial mothers in the United States as of December 2014. During the survey period, 62 percent of respondents stated that they searched for or downloaded mobile coupons while using their phone when out shopping.

Most popular in-store smartphone shopping activities of Millennial mothers in the United States as of December 2014

Share of respondents who use their phone when out shopping
Search for/download mobile coupons62%
Search for better prices elsewhere51%
Search for recipes51%
Text photo or videos to other people to ask for opinions46%
Search for or read product reviews44%
Make online purchases of products you see in store17%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

February 2015

Region

United States

Survey time period

November 3 to December 21, 2014

Number of respondents

2,742 including 1,672 Millennial moms

Age group

18 years and older

Special properties

expectant women and moms with children up to 8 years old

Supplementary notes

Original question: How do you use your smartphone when in-stores or shopping?

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Mothers in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.