This statistic presents the online shopping cart abandonment rate in selected sectors as of the second quarter of 2018. During the observed period, it was found that 74.2 percent of online retail orders were abandoned instead of purchasing.
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Shopping cart abandonment rate worldwide 2018, by industry
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Online shopping cart abandonment rate in selected industries as of 2nd quarter 2018
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This statistic presents the online shopping cart abandonment rate in selected sectors as of the second quarter of 2018. During the observed period, it was found that 74.2 percent of online retail orders were abandoned instead of purchasing.
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This statistic presents the online shopping cart abandonment rate in selected sectors as of the second quarter of 2018. During the observed period, it was found that 74.2 percent of online retail orders were abandoned instead of purchasing.
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- Release date
- August 2018
- Region
- Worldwide
- Survey time period
- Q2 2018
- Number of respondents
- 500 global brands
More information
- Region
- Worldwide
- Survey time period
- Q2 2018
- Number of respondents
- 500 global brands
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Statistics on "E-commerce worldwide"
- Overview
The most important statistics
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)Global retail e-commerce sales 2014-2021
- E-commerce share of total global retail sales from 2015 to 2021Worldwide e-commerce share of retail sales 2015-2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021Retail e-commerce sales growth worldwide 2014-2021
- E-commerce sales as percentage of total retail sales in selected countries in 2017E-retail as share of total retail sales in selected countries 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMVGlobal e-commerce market share of leading e-retailers 2017
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2018-2022
- Online revenue forecast in the BRIC countries in the Online Travel Booking market in 2018 (in billion U.S. dollars)Revenue forecast in the BRIC countries in the Online Travel Booking market in 2018
- Distribution of retail website visits and orders worldwide as of 3rd quarter 2018, by deviceGlobal online retail website visits and orders 2018, by device
- Digital shoppers
The most important statistics
- Number of digital buyers worldwide from 2014 to 2021 (in billions)Global number of digital buyers 2014-2021
- Digital buyer penetration worldwide from 2016 to 2021Digital buyer penetration worldwide 2016-2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by deviceOnline shopping device usage worldwide 2017
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017Worldwide online retail rate 2017, by country
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018Global online shopper conversion rate 2017-2018
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platformGlobal online shopper conversion rate 2018, by platform
- Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platformOnline shopping customers vs. retail sales worldwide Q4 2017, by platform
- Shopping behavior
The most important statistics
- Distribution of global e-commerce sessions as of June 2018, by source and mediumShare of e-commerce sessions worldwide 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and mediumShare of e-commerce session revenue worldwide 2018, by source and medium
- Preferred online shopping device according to global cross-border online shoppers as of October 2017Leading device for cross-border online shopping worldwide 2017
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)Global online shopping order value 2018, by device
- Average value of global online shopping orders as of 3rd quarter 2018, by platform (in U.S. dollars)Global online shopping order value 2018, by platform
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)Global online shopping order value 2018, by traffic source
- Retail website visit duration worldwide as of 3rd quarter 2018, by device (in minutes)Global online retail website visits duration 2015-2018, by device
- Mobile retail
The most important statistics
- Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by deviceLeading smartphone and tablet activities 2017, by device
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)Global mobile retail commerce revenue 2016-2021
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021Global mobile retail commerce sales share 2016-2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)Mobile commerce spending worldwide 2016, 2017 & 2021
- Digital shopping device usage and frequency worldwide in 2017Global online shopping device usage and frequency 2017
- Leading shopping apps in the Apple App Store worldwide in November 2018, by revenue (in U.S. dollars)Leading iPhone shopping apps worldwide 2018, by revenue
- Leading shopping apps in the Apple App Store worldwide in November 2018, by number of downloadsLeading iPhone shopping apps worldwide 2018, by downloads
- Digital payment
The most important statistics
- Preferred payment methods of online shoppers worldwide as of March 2017Preferred online retail payment methods worldwide 2017
- Mobile wallet usage reach among mobile shoppers worldwide as of August 2016, by countryMobile wallet usage reach among mobile shoppers 2016, by country
- Share of internet users worldwide who used a mobile payment service in the last month as of 3rd quarter 2017, by regionGlobal mobile payment usage penetration 2017, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017Number of users of selected global mobile payment platforms 2017
- Availability of Apple Pay, Samsung Pay and Android Pay in global regional markets as of 1st quarter 2017Apple Pay, Samsung Pay and Android Pay availability 2017, by region
- Number of Apple Pay, Samsung Pay and Android Pay contactless payment users from 2015 to 2017 (in millions)Audience size of leading digital wallets 2015-2017
- Number of registered Visa Checkout users as of April 2017 (in millions)Visa Checkout: registered user accounts 2014-2017
- Number of registered Samsung Pay users as of February 2016 (in millions)Samsung Pay: registered user accounts 2015-2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Global online travel booking abandonment reasons 2014
- Point of global online travel booking abandonment 2014
- Online shopping cart abandonment rate in the United Kingdom (UK) 2015, by industry
- Checkout abandonment rate on retail websites in the United Kingdom (UK) 2013-2014
- Podcast abandonment rate by podcast length in the U.S. 2016
- App categories with the highest abandonment rates as of March 2014
- Quebec: online shopping cart abandonment rate 2015, by sector
- Asia: online cart or basket abandonment rate 2014, by country
- Mobile app abandoment rate due to lacking localization 2014
- Medication abandonment among U.S. patients in 2017, by out-of-pocket cost
- Share of retail sales in the United States as of 2017, by sales channel
- Survey on product research prior to purchasing in Denmark 2017
- Survey on product research prior to purchasing in Sweden 2017
- Online shopping: intentional returns in the United Kingdom (UK) 2015/16, by category
- Survey on online and offline purchases in Finland 2017
- Share of retailers by their mobile-related challenges U.S. 2016
- Survey on online and offline purchases in Sweden 2017
- Improvements to product images online grocery shopping United Kingdom (UK) in 2016
- Survey on online and offline purchases in Norway 2017
- Distance selling clients in Germany 2013, by volume of orders placed
Statistics on the topic
Free statistics
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)
- E-commerce share of total global retail sales from 2015 to 2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022
- Number of digital buyers worldwide from 2014 to 2021 (in billions)
- Digital buyer penetration worldwide from 2016 to 2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by device
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by platform (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)
- Retail website visit duration worldwide as of 3rd quarter 2018, by device (in minutes)
- Online shopping cart abandonment rate worldwide from 2006 to 2017
- Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by device
- Digital shopping device usage and frequency worldwide in 2017
- Preferred payment methods of online shoppers worldwide as of March 2017
- Share of internet users worldwide who used a mobile payment service in the last month as of 3rd quarter 2017, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017
- Availability of Apple Pay, Samsung Pay and Android Pay in global regional markets as of 1st quarter 2017
- Number of Apple Pay, Samsung Pay and Android Pay contactless payment users from 2015 to 2017 (in millions)
- Number of registered Samsung Pay users as of February 2016 (in millions)
- Number of PayPal's total active registered user accounts from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Abandonment rate of podcasts among podcast listeners in the United States as of March 2016, by podcast length
- Share of mobile apps that have only been used once during first six months of ownership as of March 2014, by vertical
- Online shopping cart or basket abandonment rate in selected Asian countries as of October 2014
- Intentional returns of online purchases in the United Kingdom (UK) between November 2015 and January 2016, by category*
Premium Statistics
- E-commerce sales as percentage of total retail sales in selected countries in 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMV
- Online revenue forecast in the BRIC countries in the Online Travel Booking market in 2018 (in billion U.S. dollars)
- Distribution of retail website visits and orders worldwide as of 3rd quarter 2018, by device
- Global e-commerce revenue of Amazon.com, Rakuten Inc. and the Otto Group in 2016 (in billion U.S. dollars)
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platform
- Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platform
- Distribution of global e-commerce sessions as of June 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
- Preferred online shopping device according to global cross-border online shoppers as of October 2017
- Online shopping cart abandonment rate in selected industries as of 2nd quarter 2018
- Most important online shopping delivery elements to be actioned by e-retailers according to global online shoppers as of October 2017
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)
- Leading shopping apps in the Apple App Store worldwide in November 2018, by revenue (in U.S. dollars)
- Leading shopping apps in the Apple App Store worldwide in November 2018, by number of downloads
- Mobile wallet usage reach among mobile shoppers worldwide as of August 2016, by country
- Number of registered Visa Checkout users as of April 2017 (in millions)
- Paypal's net revenue from 1st quarter 2010 to 4th quarter 2018 (in millions)
- PayPal's net number of payments from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Mobile share of PayPal's total payment volume from 3rd quarter 2014 to 4th quarter 2018
- Cross-border share of PayPal's total payment volume from 2012 to 2018
- Reasons for consumers to abandon online travel bookings as of September 2014
- Point of purchase when consumers abandon online travel bookings as of September 2014
- Online shopping cart abandonment rate in the United Kingdom (UK) in 2015, by industry
- Checkout abandonment rate on retail websites in the United Kingdom (UK) in 1st quarter 2013 to 2nd quarter 2014
- Average shopping cart abandonment rate according to online selling companies in Quebec as of May 2015, by economic sector
- Share of app users who have stopped using an app because it was not localized properly as of March 2014
- Percentage of U.S. patients that abandon their medications as of 2017, by out-of-pocket cost*
- Retail sales share in the United States as of 2017, by sales channel
- Where do you research products before making the purchase?
- Where do you research products before making the purchase?
- Where do you purchase products after having researched them?
- Share of retailers in the United States by their mobile-related challenges in 2016
- Where do you purchase products after having researched them?
- Improvements to product images when grocery shopping online in the United Kingdom (UK) in 2016
- Where do you purchase products after having researched them?
- Distribution of distance selling clients in Germany in 2013, by volume of orders placed
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