In March 2020, 88.05 percent of online shopping orders were abandoned, i.e. not converted into a purchase. Automotive had the highest cart abandonment rates out of all measured categories with an 96.88 percent abandonment rate.
Online shopping abandonment
Wishful thinking, planning a dream vacation, just checking how expensive the total order is going to be... there are many reasons why consumers put together an order and end up abandoning it. Online travel bookers in particular are keen to shop around for deals and wait for the best day to book flights and hotels. Many online travel agencies (OTA) are dedicated to comparing prices, and countless blog entries encourage travelers to book their flights at certain times on specific days to save cash or get better value for money. For digital shoppers in the United States, the primary reason for abandoning an online shopping order is too high shipping costs, followed by discount codes that do not work.
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SaleCycle. (March 23, 2020). Online shopping cart abandonment rate in selected industries in March 2020 [Graph]. In Statista. Retrieved August 10, 2020, from https://www.statista.com/statistics/457078/category-cart-abandonment-rate-worldwide/
SaleCycle. "Online shopping cart abandonment rate in selected industries in March 2020." Chart. March 23, 2020. Statista. Accessed August 10, 2020. https://www.statista.com/statistics/457078/category-cart-abandonment-rate-worldwide/
SaleCycle. (2020). Online shopping cart abandonment rate in selected industries in March 2020. Statista. Statista Inc.. Accessed: August 10, 2020. https://www.statista.com/statistics/457078/category-cart-abandonment-rate-worldwide/
SaleCycle. "Online Shopping Cart Abandonment Rate in Selected Industries in March 2020." Statista, Statista Inc., 23 Mar 2020, https://www.statista.com/statistics/457078/category-cart-abandonment-rate-worldwide/
SaleCycle, Online shopping cart abandonment rate in selected industries in March 2020 Statista, https://www.statista.com/statistics/457078/category-cart-abandonment-rate-worldwide/ (last visited August 10, 2020)