Health and wellness market share in British Columbia in 2012, by consumer profile

This statistic shows the distribution of the health and wellness market in British Columbia (BC) in 2012, by consumer profile. According to the report, 23 percent of consumers in the Canadian province of British Columbia were natural believers who preferred organic products and supported healthy lifestyles.

Distribution of the health and wellness market in British Columbia (BC) in 2012, by consumer profile*

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Source

Release date

April 2013

Region

Canada

Survey time period

2012

Supplementary notes

* The source defines the consumer profiles as follows: natural believers are core supporters of the organic lifestyle; usual suspects also believe that organics are more nutritious and better for the environment but are price-sensitive; fitness first skeptics are more focused on exercise than on the holistic approach to health; sold on the system are less likely to believe in eating healthy; the untouchables are unlikely to support organic products and healthy lifestyles.

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