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Digital Market Outlook: social media ad revenue in France 2016-2022, by device

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Social media advertising revenue in France from 2016 to 2022, by device (in million U.S. dollars)
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Digital Market Outlook: social media ad revenue in France 2016-2022, by device

The graph presents the social media advertising revenue in France in 2016, and provides a forecast thereof until 2022, broken down by device. Mobile social ad revenue in France is expected to grow from 208 million U.S. dollars in 2017 to 236 million in 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

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The graph presents the social media advertising revenue in France in 2016, and provides a forecast thereof until 2022, broken down by device. Mobile social ad revenue in France is expected to grow from 208 million U.S. dollars in 2017 to 236 million in 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

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Release date: December 2017

Region: France
Survey time period: 2016
Supplementary notes: * Estimate.
Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. This does not include revenue generated from membership-subscriptions or premium fees. All figures refer to net values.
Further information on methodology can be found here.

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Statistics on "Social network usage in France "

Overview of social network users in France

The most important statistics

Share of social network users among the French population from 2009 to 2016Social network usage penetration in France 2009-2016
Forecast of the social network user penetration rate in France from 2015 to 2022Forecast of the social network user penetration rate in France 2015-2022
Forecast of social network user numbers in France from 2015 to 2022 (in million users)Forecast of social network user numbers in France 2015-2022
Share of social network users among the French population in 2016, by age groupSocial network usage penetration in France 2016, by age group
Breakdown of social network users in France between 2014 and 2015, by age groupSocial network users distribution in France 2014-2015, by age group
Share of social network users among the French population in 2016, by number of people in householdSocial network usage penetration in France 2016, by household size
Share of social network users among the French population in 2016, by agglomeration sizeSocial network usage penetration in France 2016, by city size
Share of social network users among the French population in 2016, by education levelSocial network usage penetration in France in 2016, by education level

Number of users and penetration of selected social networking platforms in France

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Awareness of social networking sites in France in 2013Social networks ranked by awareness among the French population 2013
Share of social network subscribers among internet users in France in 2013, by genderSocial network subscribers among French internet users 2013, by gender
Share of social network subscribers among internet users in France in 2013, by age groupSocial network subscribers among French internet users 2013, by age group
Share of social network subscribers among internet users in France in 2013, by occupation classSocial network subscribers among French internet users 2013, by profession
Share of internet users with a Facebook, Twitter or Google+ profile in France from 2009 to 2013Facebook, Twitter and Google+ subscribers among French internet users 2009-2013
Forecast of the Facebook user penetration rate in France from 2015 to 2022Forecast of the Facebook user penetration rate in France 2015-202
Forecast of Facebook user numbers in France from 2015 to 2022 (in million users)Forecast of Facebook user numbers in France 2015-2022
Distribution of Twitter users in France in 2014, by ageTwitter users distribution in France 2014, by age

Social network usage by individuals

The most important statistics

Share of individuals who use social networks in France as of March 2015, by frequencyFrequency of using social networks in France 2015
Breakdown of social network users in France in 2013, by login frequencySocial network users breakdown in France 2013, by login frequency
Please select the main reasons you have used a social network service in the last month.Reasons for using social network services in France 2013
Do you have the feeling that you spend more, less or as much time as before doing the following social networking activities?Social networking activities distribution in France 2013, by time allocation
For which reasons do you spend less time than before doing social networking activities?Reasons for spending less time social networking in France 2013
Which platforms have you used to comment on a TV program on your mobile phone?Online platforms used to comment on a TV program via smartphone in France 2013
Thinking of each of the following situations, have you used social networks to inform people?*Special occasions for using social networks in France 2014
On discussion forums, social networks, chat rooms, blogs, are you rather... ?Online content creation vs. consumption in France 2014

Work-related usage of social networks

The most important statistics

Industries ranked by share of enterprises with a social media presence in France in 2016Share of enterprises active on social networks in France 2016, by industry
Which social networks do you use?Most used social networks by business employees in France 2014
Does your company have a social network profile?Awareness of employer social network presence in France 2014, by position and network
Motives behind the use of social networking sites among enterprises in France in 2014, by industryReasons enterprises use social networking sites in France 2014, by industry
Breakdown of business employees and managers in France in 2014, by social network usage frequencySocial networks usage frequency of business directors and employees in France 2014
Most used social networking platforms by job seekers in France in 2015Most used social networks by job seekers in France 2015
Purpose of social network usage in France in 2014, by hierarchical position in a companySocial network usage purposes among companies in France 2014, by hierarchical level
Why do you use social networks in your professional activity?Social networks usage purposes of managers and employees in France 2014

Consumer behavior on social networks

The most important statistics

Consumer and purchase activities on social networks among users in France in 2014Social networks: consumer usage in France 2014
Would you consider purchasing items on social networks like Facebook or Twitter?Public opinion regarding purchases on social networks in France 2015
Would you consider purchasing items on social networks like Facebook or Twitter?Public opinion regarding purchases on social networks in France 2015, by gender
Would you consider purchasing items on social networks like Facebook or Twitter?Public opinion regarding purchases on social networks in France 2015, by age group
Would you consider purchasing items on social networks like Facebook or Twitter?Facebook and Twitter users' opinion on social network purchases in France 2015
Would you consider purchasing items on social networks like Facebook or Twitter?Public opinion on social network purchases in France 2015, by social network usage
Do you trust brands which allow access to customer comments on all their distribution channels (social networks, stores, websites) ?Trust in brands allowing customer comments on their distribution channels France 2015
How important would the possibility to read customer comments while shopping on social networks be to you?Social network purchase: importance given to customer comments in France 2015

Users' concerns, unsubscriptions and negative aspects of social networking

The most important statistics

When you express yourself on social networks, do you have concerns regarding your employer/enterprise?Fear of expressing oneself on social networks among employees in France 2012-2014
Share of internet users who unsubscribed from social networks in France in 2014, by social networkMost unsubscribed social networks among internet users in France 2014
The opportunity to post content on the internet anonymously... ?Benefits and risks of anonymous online posting France 2015
On the internet, have you ever come across the following ?Frequency of encountering hateful content online in France 2015, by content type
On the internet, have you ever come across the following ?Share of people who faced hateful statements online in France 2015, by age group
Do you personally miss the time when social networks did not exist?Nostalgia for a time without social networks France 2013

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