Outdoor advertising awareness in Spain 2016, by social class

This statistic displays the outdoor advertising awareness in Spain in 2016, broken down by social class. In the year 2016 the share of people belonging to the middle-lower class who had seen outdoor advertising in Spain was more than 70 percent.

Share of people having seen outdoor advertising in Spain in 2016, by social class

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Source

Release date

2017

Region

Spain

Survey time period

2016

Number of respondents

42,999*

Age group

14 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* The survey was carried out in three waves in 2016:
- 1st wave 2016
From January 13th to March 15th, 2016: 10,787 face to face interviews.
From January 13th to March 22th, 2016: 3,515 telephone interviews.
- 2nd wave 2016
From April 6th to June 7th, 2016:10,798 face to face interviews.
From April 6th to June 14th, 2016: 3,527 telephone interviews.
- 3rd wave 2016
From September 7th to November 8th, 2016:10,842 face to face interviews.
From September 7th to November 15th, 2016: 3,530 telephone interviews.

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