Conversion rates of retail websites in Germany Q2 2015, by mobile optimization

Conversion rates of retail websites in Germany in the second quarter of 2015, by mobile optimization

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Release date

July 2015



Survey time period

April 2015

Special properties

users include those with more than a single event on the websites; Each time a visitor sees a web page, adds a product to the basket, or makes an online payment, etc., it is counted as an event.

Supplementary notes

* According to the source: "Conversion Rate = (No. of Sales) / (No. of Users). Data analyzed is for consumer browsing and shopping behavior across desktop and all mobile devices (including iPhone, iPad, and Android smartphones and tablets)"

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