In 2020, the click-through rate (CTR) of marketing emails worldwide stood at 2.6 percent. Among the presented regions and countries, the share was highest in Australia, where it amounted to 3.1 percent. Email marketing generated 7.5 billion U.S. dollars in revenue worldwide that year.
Marketing email click-through rates (CTR) in selected regions worldwide in 2020
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Campaign Monitor. (May 26, 2021). Marketing email click-through rates (CTR) in selected regions worldwide in 2020 [Graph]. In Statista. Retrieved January 19, 2025, from https://www.statista.com/statistics/457935/e-mail-marketing-global-click-through-rates-by-region/?__sso_cookie_checker=failed
Campaign Monitor. "Marketing email click-through rates (CTR) in selected regions worldwide in 2020." Chart. May 26, 2021. Statista. Accessed January 19, 2025. https://www.statista.com/statistics/457935/e-mail-marketing-global-click-through-rates-by-region/?__sso_cookie_checker=failed
Campaign Monitor. (2021). Marketing email click-through rates (CTR) in selected regions worldwide in 2020. Statista. Statista Inc.. Accessed: January 19, 2025. https://www.statista.com/statistics/457935/e-mail-marketing-global-click-through-rates-by-region/?__sso_cookie_checker=failed
Campaign Monitor. "Marketing Email Click-through Rates (Ctr) in Selected Regions Worldwide in 2020." Statista, Statista Inc., 26 May 2021, https://www.statista.com/statistics/457935/e-mail-marketing-global-click-through-rates-by-region/?__sso_cookie_checker=failed
Campaign Monitor, Marketing email click-through rates (CTR) in selected regions worldwide in 2020 Statista, https://www.statista.com/statistics/457935/e-mail-marketing-global-click-through-rates-by-region/?__sso_cookie_checker=failed (last visited January 19, 2025)
Marketing email click-through rates (CTR) in selected regions worldwide in 2020 [Graph], Campaign Monitor, May 26, 2021. [Online]. Available: https://www.statista.com/statistics/457935/e-mail-marketing-global-click-through-rates-by-region/?__sso_cookie_checker=failed
