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Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry

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Unique click-through rates of marketing e-mails worldwide 2016, by industry This statistic shows the global average click-through rate (CTR) of advertising e-mails in various industries in 2016. Marketing e-mails from the nonprofit and government sector had the highest CTR at roughly 5.3 percent.
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Description Source More information
This statistic shows the global average click-through rate (CTR) of advertising e-mails in various industries in 2016. Marketing e-mails from the nonprofit and government sector had the highest CTR at roughly 5.3 percent.
Show more
Release date
August 2016
Region
Worldwide
Survey time period
2016
Supplementary notes
The source does not specify the exact survey period.

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