This statistic shows the mean unique open rate of advertising e-mails in selected world regions in 2016. The overall open rate of marketing e-mails was at roughly 21.8 percent.The rate was highest in Australia and New Zealand (32.9) and the lowest in the MENA region (12 percent).
Mean unique open rates of advertising e-mails worldwide in 2016, by region
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Open rates of marketing e-mails worldwide 2022, by country
- Premium Statistic Click-through rates of marketing e-mails worldwide 2022, by country
- Premium Statistic Click-to-open rates of marketing e-mails 2022, by country
- Premium Statistic Unsubscribe rates of marketing e-mails worldwide 2022, by country
- Premium Statistic Open rates of marketing e-mails worldwide 2018, by industry
- Premium Statistic Main communication channels during email marketing campaigns in Spain in 2020
- Premium Statistic Main advertising formats used during email marketing campaigns in Spain in 2020
- Premium Statistic U.S. consumer trust in social media ads 2019, by generation
- Premium Statistic Distrust in influencers and bloggers among U.S. internet users 2019
- Premium Statistic Share of the advertising budget invested in social media by Spanish companies 2019
About the region
10
- Premium Statistic Click-through rates of marketing emails worldwide 2020
- Premium Statistic Unsubscribe rates of marketing emails worldwide 2020
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2022, by industry
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Premium Statistic Worldwide programmatic market share 2012-2021
- Premium Statistic Engagement/rates of marketing e-mails worldwide 2018, by industry
- Premium Statistic Marketing agencies: methods of charging clients 2014, by channel
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
- Premium Statistic Social media platforms used by marketers worldwide 2023
- Premium Statistic Marketing email click-to-open rates worldwide 2022
Other regions
10
- Premium Statistic Share of email in marketing budgets in Spain 2023
- Premium Statistic Small businesses in the U.S. - top marketing tools 2016
- Basic Statistic Millennials who clicked on social media links in an email in France 2018, by platform
- Premium Statistic Unique click rate of marketing e-mails in Germany 2014, by industry
- Basic Statistic Latin America: public opinion on using big data to target online advertising 2017
- Premium Statistic Latin America: most preferred types of digital marketing content 2019
- Premium Statistic Level of maturity of predictive analysis of future consumer behavior in Belgium 2016
- Premium Statistic Canada e-mail marketing CTR 2017-2018
- Premium Statistic Coronavirus impact on advertising spending in Finland 2020, by channel
- Premium Statistic Coronavirus expected impact on buy-side and sell-side ad spend in Europe Q3 2020
Related statistics
10
- Premium Statistic Email marketing delivery rates in the UK 2021, by sector
- Premium Statistic E-mail marketing click-through rate in the UK 2021, by sector
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
- Premium Statistic E-mail click-to-open rate in the UK 2021, by sector
- Premium Statistic Email marketing unsubscribe rates in the UK 2021, by industry
- Premium Statistic Programmatic digital video ad spend in the U.S. 2019-2023
- Premium Statistic Programmatic digital video ad spend growth in the U.S. 2019-2023
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic Share of programmatic in digital video ad spend in the U.S. 2019-2022
Further related statistics
9
- Pfizer's ad spending 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Per capita consumer spending in India 1974-2012
- Life insurance coverage sentiment in the U.S. 2016, by age
- Loyalty program ownership in U.S. restaurants as of November 2013, by restaurant type
- Resources shoppers use most often to make purchase decisions in the UK 2013
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Per capita consumer spending in India 1974-2012
- Life insurance coverage sentiment in the U.S. 2016, by age
- Loyalty program ownership in U.S. restaurants as of November 2013, by restaurant type
- Resources shoppers use most often to make purchase decisions in the UK 2013
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
Various sources (Qordoba). (April 4, 2017). Mean unique open rates of advertising e-mails worldwide in 2016, by region [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/457951/e-mail-marketing-global-open-rates-by-region/
Various sources (Qordoba). "Mean unique open rates of advertising e-mails worldwide in 2016, by region." Chart. April 4, 2017. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/457951/e-mail-marketing-global-open-rates-by-region/
Various sources (Qordoba). (2017). Mean unique open rates of advertising e-mails worldwide in 2016, by region. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/457951/e-mail-marketing-global-open-rates-by-region/
Various sources (Qordoba). "Mean Unique Open Rates of Advertising E-mails Worldwide in 2016, by Region." Statista, Statista Inc., 4 Apr 2017, https://www.statista.com/statistics/457951/e-mail-marketing-global-open-rates-by-region/
Various sources (Qordoba), Mean unique open rates of advertising e-mails worldwide in 2016, by region Statista, https://www.statista.com/statistics/457951/e-mail-marketing-global-open-rates-by-region/ (last visited March 29, 2024)
Mean unique open rates of advertising e-mails worldwide in 2016, by region [Graph], Various sources (Qordoba), April 4, 2017. [Online]. Available: https://www.statista.com/statistics/457951/e-mail-marketing-global-open-rates-by-region/