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Open rates of marketing e-mails worldwide 2018, by industry
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Open rates of marketing e-mails worldwide 2018, by industry
Open rates of advertising e-mails worldwide as of October 2018, by industry
This statistic shows the open rate of advertising e-mails worldwide as of October 2018, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 28 percent, while the highest open rate of promotional e-mails sent in 2018 was for arts and entertainment related e-mails.
Open rates of advertising e-mails worldwide as of October 2018, by industry
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Description
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This statistic shows the open rate of advertising e-mails worldwide as of October 2018, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 28 percent, while the highest open rate of promotional e-mails sent in 2018 was for arts and entertainment related e-mails.
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- Show publisher information
- Release date
- October 2018
- Region
- Worldwide
- Survey time period
- October 2018
- Special properties
- based on open rate data from 25,000,000+ emails across 28 industries
- Supplementary notes
- The source does not specify the exact survey period; the date provided is the publication date.
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- Worldwide
- Survey time period
- October 2018
- Special properties
- based on open rate data from 25,000,000+ emails across 28 industries
- Supplementary notes
- The source does not specify the exact survey period; the date provided is the publication date.
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industryClick-to-open rates of marketing e-mails worldwide Q1 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2018
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by monthSpam: share of global email traffic 2014-2018
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Click-to-open rates of marketing e-mails in Europe Q1 2018, by country
- Unique open rates of marketing e-mails worldwide 2016, by region
- Unsubscribe rates of marketing e-mails in Europe Q1 2018, by country
- Open rates of marketing e-mails in Europe Q1 2018, by country
- Unique click-through rates of marketing e-mails worldwide 2016, by region
- Click-through rates of marketing e-mails in Europe Q1 2018, by country
- Main advertising formats used during email marketing campaigns in Spain in 2017
- Share of the companies' revenue attributable to email marketing in Spain 2015
- Share of the advertising budget invested in email marketing by Spanish companies 2015
- Share of companies that used actively email marketing in Spain 2015, by industry
- Main communication channels during email marketing campaigns in Spain in 2015
- Main service providers during email marketing campaigns in Spain in 2015
- Share of companies that used email marketing in Spain 2015, by industry & sent emails
- E-mail service providers share of e-mail campaigns in the United Kingdom (UK) 2013
- E-mail marketing: number of segments used in the United Kingdom (UK) 2012-2014
- E-mail marketing: total click-through rates in the United Kingdom (UK) 2013
- Success measurement metrics in email marketing in the United Kingdom (UK) 2018
- Usage of e-mail marketing in global organizations 2014
- Positive evaluations about email marketing in Spain 2015
- Marketing e-mail bounce rates in the U.S. in 2016, by mailing frequency
Studies
- E-mail marketing
- E-mail marketing in the United Kingdom (UK)
- Email Marketing Vendor Satisfaction Report
- 2017 Email Marketing Benchmark Report
- 2019 State of Email Report
- Optimizing Email Deliverability with AI
- 2017 State of Email Report
- Marketer Email Tracking Study 2018
- The Return on Email Personalization
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Marketing personalization
- Q1 2016 Email Benchmark Report
- Digital marketing in Sweden
- Email Tracking Report 2014
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Market share of the most used e-mail clients in 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Global e-mail spam rate from 2012 to 2018
- Spam placement rate worldwide in 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by month
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Click-to-open rates of marketing e-mails in selected European nations Q1 2018, by country
- Mean unique open rates of advertising e-mails worldwide in 2016, by region
- Unsubscribe rates of marketing e-mails in selected European nations Q1 2018, by country
- Open rates of marketing e-mails in selected European nations Q1 2018, by country
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by region
- Click-through rates of marketing e-mails in selected European nations Q1 2018, by country
- Leading advertising formats used by companies in email marketing campaigns in Spain in 2017
- Distribution of Spanish companies based on the share of the revenue attributable to email marketing strategies in 2015
- Distribution of Spanish companies based on the share of the advertising budget invested in email marketing strategies in 2015
- Share of companies that sent more than 500,000 emails per month during their email marketing campaigns in Spain in 2015, by business sector
- Most used communication channels by companies to coordinate their email marketing campaigns in Spain in 2015
- Service email providers most used by companies in email marketing campaigns in Spain in 2015
- Distribution of companies that used email marketing in Spain in 2015, by business sector and number of sent emails
- What proportion of e-mail campaigns were managed in-house by clients versus you managing them?
- On average how many different customer segments does your organisation use to segment your mailings?
- Average total click-through rates for e-mail marketing in the United Kingdom (UK) in 2013
- What metrics do you (or your clients) use to measure the success of email marketing activities?
- Usage of e-mail marketing activities by global organizations in 2014
- Positive opinions on the reception of offers on products through email marketing in Spain in 2015
- Average marketing e-mail bounce rates in the United States in 2016, by mailing frequency
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