This statistic shows the open rate of advertising e-mails worldwide in 2017, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 29 percent, while the highest open rate of promotional e-mails sent in 2017 was for non-profits and seasonal templates.
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Open rates of marketing e-mails worldwide 2017, by industry
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Open rates of advertising e-mails worldwide in 2017, by industry
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This statistic shows the open rate of advertising e-mails worldwide in 2017, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 29 percent, while the highest open rate of promotional e-mails sent in 2017 was for non-profits and seasonal templates.
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Description
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More information
This statistic shows the open rate of advertising e-mails worldwide in 2017, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 29 percent, while the highest open rate of promotional e-mails sent in 2017 was for non-profits and seasonal templates.
Show more- Show sources information
- Show publisher information
- Release date
- April 2018
- Region
- Worldwide
- Survey time period
- January 2018
- Supplementary notes
- The source does not specify the exact survey period.
More information
- Region
- Worldwide
- Survey time period
- January 2018
- Supplementary notes
- The source does not specify the exact survey period.
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Statistics on "E-mail marketing in the U.S."
- Overview
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- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by regionMean unsubscribe rates of marketing e-mails worldwide 2016, by region
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- Number of e-mail users worldwide from 2017 to 2022 (in millions)Number of e-mail users worldwide 2017-2022
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- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 1st quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Average marketing e-mail open rates in the United States in 2016, by industryMarketing e-mail open rates in the U.S. in 2016, by industry
- Average marketing e-mail bounce rates in the United States in 2016, by mailing frequencyMarketing e-mail bounce rates in the U.S. in 2016, by mailing frequency
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016Share of promo e-mail subscribers engaging with online retailer messages 2016
- Consumer perception & behavior
The most important statistics
- How frequently do you check your personal e-mail every day?North America: personal e-mail access frequency 2016
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- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
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- Triggered e-mails
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- Share of retailers sending triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016U.S. retailers sending triggered e-mail responses to an abandoned cart 2013-2016
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- Personalization
The most important statistics
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The most important statistics
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Unique open rates of marketing e-mails worldwide 2016, by region
- Share of companies that used actively email marketing in Spain 2015, by industry
- Share of the advertising budget invested in email marketing by Spanish companies 2015
- Main communication channels during email marketing campaigns in Spain in 2015
- Share of the companies' revenue attributable to email marketing in Spain 2015
- Main advertising formats used during email marketing campaigns in Spain in 2017
- Share of companies that used email marketing in Spain 2015, by industry & sent emails
- Main service providers during email marketing campaigns in Spain in 2015
- Unique click-through rates of marketing e-mails worldwide 2016, by industry
- E-mail marketing integration with other software in the United Kingdom (UK) 2013
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2017
- Ease of marketing e-mail delivery in the United Kingdom (UK) 2013, by ISP
- E-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- Unique open rate of marketing e-mails in Germany 2014, by industry
- Average delivery rates in the United Kingdom (UK) 2013
- Devices optimization efforts for email marketing in the UK 2017
- Strategies for email marketing optimization in companies in the UK 2015-2017
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- Locations of coming across advertisements in China 2017
Studies
- E-mail marketing in the U.S.
- E-mail marketing in the United Kingdom (UK)
- 2017 Email Marketing Benchmark Report
- Marketer Email Tracking Study 2018
- The Return on Email Personalization
- 2017 State of Email Report
- DMA Insight: Marketer Email Tracking Study 2017
- Marketing personalization
- Digital marketing in Sweden
- Digital marketing in the United Kingdom (UK)
- Q1 2016 Email Benchmark Report
- Email Tracking Report 2014
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
- National Client Email Report 2014
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Statistics on the topic
Free statistics
- Planned changes to marketing budgets in the United States in 2017, by channel
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
- Average marketing e-mail open rates in the United States in 2016, by industry
- Average marketing e-mail bounce rates in the United States in 2016, by mailing frequency
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016
- Number of brand e-mail subscriptions among consumers in the United States as of August 2016
- Marketing e-mail open and click rates in the United States in 2016, by degree of personalization
- Global e-mail spam rate from 2012 to 2017
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
Premium Statistics
- Market share of the most used e-mail clients as of December 2017
- E-mail marketing profitability worldwide in 2015 and 2016
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by region
- Open rates of advertising e-mails worldwide in 2017, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region
- Engagement/read rates of advertising e-mails worldwide in 2016, by industry
- Number of e-mail users worldwide from 2017 to 2022 (in millions)
- Leading digital marketing activities used by agencies and marketers worldwide in 2016
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Most in-demand agency services among companies in the United States as of April 2016
- Leading channels optimized for customer experience according to marketing professionals in the United States as of November 2016
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- E-mail marketing usage in the United States as of May 2017, by industry
- Share of local businesses using e-mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of small businesses investing in selected marketing channels in North America as of December 2016
- E-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 1st quarter 2017
- Frequency of purchasing items found in brand/retailer marketing e-mails according to consumers in North America as of September 2016
- Return on e-mail marketing investment among local businesses in the United States as of 3rd quarter 2016
- How frequently do you check your personal e-mail every day?
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Share of retailers sending triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016
- Timeframe when retailers send triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)
- Average conversion rate of triggered e-mails in the United States in 2016, by order value
- Most effective triggers in e-mail marketing in North America as of September 2016
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Ways retailers used data to personalize e-mails in North America as of September 2016
- Personalized e-mail marketing target groups in North America as of September 2016
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Leading countries of origin for unsolicited spam e-mails in 2017, by share of worldwide spam volume
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2017
- Spam placement rate worldwide in 2017, by category
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2018, by month
- Mean unique open rates of advertising e-mails worldwide in 2016, by region
- Share of companies that sent more than 500,000 emails per month during their email marketing campaigns in Spain in 2015, by business sector
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- Distribution of Spanish companies based on the share of the revenue attributable to email marketing strategies in 2015
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