Open rates of marketing e-mails worldwide 2018, by industry

Published by Statista Research Department, Oct 30, 2023
This statistic shows the open rate of advertising e-mails worldwide as of October 2018, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 28 percent, while the highest open rate of promotional e-mails sent in 2018 was for arts and entertainment related e-mails.

Open rates of advertising e-mails worldwide as of October 2018, by industry

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Release date

October 2018

Region

Worldwide

Survey time period

October 2018

Special properties

based on open rate data from 25,000,000+ emails across 28 industries

Supplementary notes

The source does not specify the exact survey period; the date provided is the publication date.

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