This statistic shows the open rate of advertising e-mails worldwide as of October 2018, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 28 percent, while the highest open rate of promotional e-mails sent in 2018 was for arts and entertainment related e-mails.
Open rates of advertising e-mails worldwide as of October 2018, by industry
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HubSpot. (October 19, 2018). Open rates of advertising e-mails worldwide as of October 2018, by industry [Graph]. In Statista. Retrieved April 10, 2020, from https://www.statista.com/statistics/457954/e-mail-marketing-global-open-rates-by-industry/
HubSpot. "Open rates of advertising e-mails worldwide as of October 2018, by industry." Chart. October 19, 2018. Statista. Accessed April 10, 2020. https://www.statista.com/statistics/457954/e-mail-marketing-global-open-rates-by-industry/
HubSpot. (2018). Open rates of advertising e-mails worldwide as of October 2018, by industry. Statista. Statista Inc.. Accessed: April 10, 2020. https://www.statista.com/statistics/457954/e-mail-marketing-global-open-rates-by-industry/
HubSpot. "Open Rates of Advertising E-mails Worldwide as of October 2018, by Industry." Statista, Statista Inc., 19 Oct 2018, https://www.statista.com/statistics/457954/e-mail-marketing-global-open-rates-by-industry/
HubSpot, Open rates of advertising e-mails worldwide as of October 2018, by industry Statista, https://www.statista.com/statistics/457954/e-mail-marketing-global-open-rates-by-industry/ (last visited April 10, 2020)
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