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Open rates of advertising e-mails worldwide in 2017, by industry

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Open rates of marketing e-mails worldwide 2017, by industry This statistic shows the open rate of advertising e-mails worldwide in 2017, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 29 percent, while the highest open rate of promotional e-mails sent in 2017 was for non-profits and seasonal templates.
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Description Source More information
This statistic shows the open rate of advertising e-mails worldwide in 2017, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 29 percent, while the highest open rate of promotional e-mails sent in 2017 was for non-profits and seasonal templates.
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Release date
April 2018
Region
Worldwide
Survey time period
January 2018
Supplementary notes
The source does not specify the exact survey period.

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