This statistic shows the open rate of advertising e-mails worldwide in 2017, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 29 percent, while the highest open rate of promotional e-mails sent in 2017 was for non-profits and seasonal templates.
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Open rates of marketing e-mails worldwide 2017, by industry
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Open rates of advertising e-mails worldwide in 2017, by industry
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This statistic shows the open rate of advertising e-mails worldwide in 2017, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 29 percent, while the highest open rate of promotional e-mails sent in 2017 was for non-profits and seasonal templates.
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Description
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This statistic shows the open rate of advertising e-mails worldwide in 2017, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 29 percent, while the highest open rate of promotional e-mails sent in 2017 was for non-profits and seasonal templates.
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- Show publisher information
- Release date
- April 2018
- Region
- Worldwide
- Survey time period
- January 2018
- Supplementary notes
- The source does not specify the exact survey period.
More information
- Region
- Worldwide
- Survey time period
- January 2018
- Supplementary notes
- The source does not specify the exact survey period.
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Statistics on "E-mail marketing in the U.S."
- Overview
The most important statistics
- Planned changes to marketing budgets in the United States in 2017, by channel Planned changes to marketing budgets in the U.S. in 2017, by channel
- Market share of the most used e-mail clients as of December 2017Global email client market share 2017
- E-mail marketing profitability worldwide in 2015 and 2016E-mail marketing profitability 2015-2016
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by regionUnique click-through rates of marketing e-mails worldwide 2016, by region
- Open rates of advertising e-mails worldwide in 2017, by industryOpen rates of marketing e-mails worldwide 2017, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by regionMean unsubscribe rates of marketing e-mails worldwide 2016, by region
- Engagement/read rates of advertising e-mails worldwide in 2016, by industryEngagement rates of marketing e-mails worldwide 2016, by industry
- Number of e-mail users worldwide from 2017 to 2022 (in millions)Number of e-mail users worldwide 2017-2022
- Use & strategy
The most important statistics
- Leading digital marketing activities used by agencies and marketers worldwide in 2016Adoption of digital marketing worldwide 2016, by marketer's type
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Leading channels optimized for customer experience according to marketing professionals in the United States as of November 2016Channels optimized for customer experience worldwide 2016
- How does your organization use its media budget for the following channels?Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Share of local businesses using e-mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: e-mail marketing adoption 2016
- Share of small businesses investing in selected marketing channels in North America as of December 2016Marketing channels U.S. small businesses invest in 2016
- Effectiveness & metrics
The most important statistics
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016E-mail tactics seen as driving conversions according to online retailers 2016
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign typeB2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 1st quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Average marketing e-mail open rates in the United States in 2016, by industryMarketing e-mail open rates in the U.S. in 2016, by industry
- Average marketing e-mail bounce rates in the United States in 2016, by mailing frequencyMarketing e-mail bounce rates in the U.S. in 2016, by mailing frequency
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016Share of promo e-mail subscribers engaging with online retailer messages 2016
- Consumer perception & behavior
The most important statistics
- How frequently do you check your personal e-mail every day?North America: personal e-mail access frequency 2016
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017U.S. consumers preference to being contacted by brands in 2017
- Number of brand e-mail subscriptions among consumers in the United States as of August 2016Number of brand e-mail subscriptions among U.S. consumers 2016
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
- Triggered e-mails
The most important statistics
- Share of retailers sending triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016U.S. retailers sending triggered e-mail responses to an abandoned cart 2013-2016
- Timeframe when retailers send triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016U.S. retailers timeframe of sending triggered cart abandonment e-mails 2013-2016
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)Revenue per triggered e-mail in the U.S. in 2016, by type
- Average conversion rate of triggered e-mails in the United States in 2016, by order value Triggered e-mails average conversion rates in the U.S. in 2016, by order value
- Most effective triggers in e-mail marketing in North America as of September 2016North America: effective e-mail marketing triggers 2016
- Personalization
The most important statistics
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017U.S. consumers' frustration with e-mail personalization errors in 2017
- Ways retailers used data to personalize e-mails in North America as of September 2016North America: use of data in e-mail marketing personalization 2016
- Personalized e-mail marketing target groups in North America as of September 2016North America: personalized e-mail marketing target groups 2016
- Marketing e-mail open and click rates in the United States in 2016, by degree of personalizationMarketing e-mail open and click rates in the U.S. in 2016, by personalization
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016Personalization in marketing - ways of using data 2016
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 2017, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2017
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2017E-mail inbox placement & spam rate in the U.S. 2015-2017
- Global e-mail spam rate from 2012 to 2017E-mail spam rate worldwide 2012-2017
- Spam placement rate worldwide in 2017, by categoryGlobal spam placement rate 2017, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2018, by monthSpam: share of global email traffic 2014-2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Unique open rates of marketing e-mails worldwide 2016, by region
- Share of companies that used actively email marketing in Spain 2015, by industry
- Share of the advertising budget invested in email marketing by Spanish companies 2015
- Main communication channels during email marketing campaigns in Spain in 2015
- Share of the companies' revenue attributable to email marketing in Spain 2015
- Main advertising formats used during email marketing campaigns in Spain in 2017
- Share of companies that used email marketing in Spain 2015, by industry & sent emails
- Main service providers during email marketing campaigns in Spain in 2015
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2017
- Ease of marketing e-mail delivery in the United Kingdom (UK) 2013, by ISP
- E-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing: number of segments used in the United Kingdom (UK) 2012-2014
- Unique open rate of marketing e-mails in Germany 2014, by industry
- E-mail service providers share of e-mail campaigns in the United Kingdom (UK) 2013
- Types of e-mail marketing used in e-commerce companies in Germany in 2014
- Email marketing practices used in companies in the UK 2016-2017
- Innovation activities in email marketing in the United Kingdom (UK) 2016-2017
- Italy: customer reaction to banking & finance direct email marketing 2017
- Locations of coming across advertisements in France 2017
Studies
- E-mail marketing in the U.S.
- E-mail marketing in the United Kingdom (UK)
- 2017 Email Marketing Benchmark Report
- Marketer Email Tracking Study 2018
- 2017 State of Email Report
- The Return on Email Personalization
- DMA Insight: Marketer Email Tracking Study 2017
- Marketing personalization
- Digital marketing in Sweden
- Digital marketing in the United Kingdom (UK)
- Q1 2016 Email Benchmark Report
- Email Tracking Report 2014
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
- National Client Email Report 2014
Statistics on the topic
Free statistics
- Planned changes to marketing budgets in the United States in 2017, by channel
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
- Average marketing e-mail open rates in the United States in 2016, by industry
- Average marketing e-mail bounce rates in the United States in 2016, by mailing frequency
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016
- Number of brand e-mail subscriptions among consumers in the United States as of August 2016
- Marketing e-mail open and click rates in the United States in 2016, by degree of personalization
- Global e-mail spam rate from 2012 to 2017
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
Premium Statistics
- Market share of the most used e-mail clients as of December 2017
- E-mail marketing profitability worldwide in 2015 and 2016
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by region
- Open rates of advertising e-mails worldwide in 2017, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region
- Engagement/read rates of advertising e-mails worldwide in 2016, by industry
- Number of e-mail users worldwide from 2017 to 2022 (in millions)
- Leading digital marketing activities used by agencies and marketers worldwide in 2016
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Most in-demand agency services among companies in the United States as of April 2016
- Leading channels optimized for customer experience according to marketing professionals in the United States as of November 2016
- How does your organization use its media budget for the following channels?
- E-mail marketing usage in the United States as of May 2017, by industry
- Share of local businesses using e-mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of small businesses investing in selected marketing channels in North America as of December 2016
- E-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 1st quarter 2017
- Frequency of purchasing items found in brand/retailer marketing e-mails according to consumers in North America as of September 2016
- Return on e-mail marketing investment among local businesses in the United States as of 3rd quarter 2016
- How frequently do you check your personal e-mail every day?
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Share of retailers sending triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016
- Timeframe when retailers send triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)
- Average conversion rate of triggered e-mails in the United States in 2016, by order value
- Most effective triggers in e-mail marketing in North America as of September 2016
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Ways retailers used data to personalize e-mails in North America as of September 2016
- Personalized e-mail marketing target groups in North America as of September 2016
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Leading countries of origin for unsolicited spam e-mails in 2017, by share of worldwide spam volume
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2017
- Spam placement rate worldwide in 2017, by category
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2018, by month
- Mean unique open rates of advertising e-mails worldwide in 2016, by region
- Share of companies that sent more than 500,000 emails per month during their email marketing campaigns in Spain in 2015, by business sector
- Distribution of Spanish companies based on the share of the advertising budget invested in email marketing strategies in 2015
- Most used communication channels by companies to coordinate their email marketing campaigns in Spain in 2015
- Distribution of Spanish companies based on the share of the revenue attributable to email marketing strategies in 2015
- Leading advertising formats used by companies in email marketing campaigns in Spain in 2017
- Distribution of companies that used email marketing in Spain in 2015, by business sector and number of sent emails
- Service email providers most used by companies in email marketing campaigns in Spain in 2015
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017
- How easy do you find it to deliver e-mails to the inboxes of the following internet service providers?
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- On average how many different customer segments does your organisation use to segment your mailings?
- Unique open rate of advertising e-mails in Germany in 2014, by industry
- What proportion of e-mail campaigns were managed in-house by clients versus you managing them?
- What types of e-mail marketing do you use?
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 and 2017
- How do you intend to innovate with email in 2017?
- Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type
- Where have you come across advertisements in the past 4 weeks?
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