In 2020, the unsubscribe rate of marketing emails worldwide stood at 0.1 percent. Among the presented regions and countries, the share was highest in Australia, where it amounted to 0.2 percent. Email marketing generated 7.5 billion U.S. dollars in revenue worldwide that year.
Unsubscribe rates of marketing emails in selected regions worldwide in 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Campaign Monitor. (May 26, 2021). Unsubscribe rates of marketing emails in selected regions worldwide in 2020 [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/?__sso_cookie_checker=failed
Campaign Monitor. "Unsubscribe rates of marketing emails in selected regions worldwide in 2020." Chart. May 26, 2021. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/?__sso_cookie_checker=failed
Campaign Monitor. (2021). Unsubscribe rates of marketing emails in selected regions worldwide in 2020. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/?__sso_cookie_checker=failed
Campaign Monitor. "Unsubscribe Rates of Marketing Emails in Selected Regions Worldwide in 2020." Statista, Statista Inc., 26 May 2021, https://www.statista.com/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/?__sso_cookie_checker=failed
Campaign Monitor, Unsubscribe rates of marketing emails in selected regions worldwide in 2020 Statista, https://www.statista.com/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/?__sso_cookie_checker=failed (last visited February 15, 2025)
Unsubscribe rates of marketing emails in selected regions worldwide in 2020 [Graph], Campaign Monitor, May 26, 2021. [Online]. Available: https://www.statista.com/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/?__sso_cookie_checker=failed
