This statistic shows the mean unsubscribe rate of advertising e-mails worldwide in 2016, broken down by industry. The unsubscribe rate indicates the share of unsubscribe requests in all delivered marketing e-mail messages. At 0.05 percent, e-mails related to the nonprofit and government sector had the lowest unsubscribe rate.
Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industry
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IBM. (August 1, 2016). Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industry [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/457981/e-mail-marketing-unsubscribe-rate-by-industry-worldwide/
IBM. "Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industry." Chart. August 1, 2016. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/457981/e-mail-marketing-unsubscribe-rate-by-industry-worldwide/
IBM. (2016). Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industry. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/457981/e-mail-marketing-unsubscribe-rate-by-industry-worldwide/
IBM. "Mean Unsubscribe Rates of Advertising E-mails Worldwide in 2016, by Industry." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/457981/e-mail-marketing-unsubscribe-rate-by-industry-worldwide/
IBM, Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industry Statista, https://www.statista.com/statistics/457981/e-mail-marketing-unsubscribe-rate-by-industry-worldwide/ (last visited April 25, 2024)
Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industry [Graph], IBM, August 1, 2016. [Online]. Available: https://www.statista.com/statistics/457981/e-mail-marketing-unsubscribe-rate-by-industry-worldwide/