Product research channels prior to online purchases in Germany 2013-2015

This statistic shows the results of a survey on different channels consumers used for product research before purchasing a product online in Germany from 2013 to 2015. In 2015, when asked where and how they looked for product information before placing their order, 65 percent of consumers stated that they had consulted the website of the retailer before finalizing their purchase.

Where and how did you look for product information before purchasing this product?

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Release date

February 2016



Survey time period

2013 to 2015

Number of respondents

7,478 respondents

Special properties

Respondents who shopped by mail-order

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Statistics on "Online shopping behavior in the United States"

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