Dollar sales of the leading cake vendors in the U.S. 2020

Over a quarter of all cake sales in the United States in 2017 consisted of decorated cakes, a larger share than any other type of cake. Cupcakes and dessert cakes were the second and third most popular cake categories in that year. After private label, Grupo Bimbo was the leading cake supplier in 2020.

Cake in the United States

Whether it’s a birthday party, a wedding, a baby shower, or a sporting event, Americans can find an excuse to incorporate a cake into any sort of occasion. In the United States, cakes are readily available in grocery stores, specialty bakeries, or in the form of boxed cake mix which can be whipped up and put in the oven without much fuss. In 2018, total sales of cake in the United States amounted to 17.67 billion U.S. dollars, and is expected to reach about 20.11 billion U.S. dollars in sales by 2022.

Leading Cake Mixes

If one is not willing to put in the time and effort to make a cake from scratch, cake mix is a very convenient and affordable alternative. Grocery stores often carry many different brands of boxed cake mix as well as a wide variety of cake flavors and textures. The top brand of cake mix in the United States in terms of unit sales is Betty Crocker Supermoist, which sold 109.5 million boxes in 2015.

Sales of the leading cake (no snack/coffee cakes) vendors in the United States in 2020

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Release date

June 2020


United States

Survey time period

52 weeks ending April 19, 2020

Supplementary notes

Total U.S. Multi-Outlet (Supermarkets, Drugstores, Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains) for the 52 weeks ending April 19, 2020.
Numbers have been rounded to provide a better understanding of the statistic.
Excluding snack/coffee cakes.

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Statistics on "Bread and bakery products in the U.S."

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