Preferred tablet PC brands in Germany 2014-2016

Number of tablet computer owners in Germany from 2014 to 2016, by brand

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Release date

November 2016



Survey time period

2014 to 2016

Age group

14 years and older

Special properties

German-speaking private tablet users

Method of interview

Face-to-face interview

Supplementary notes

* First included in 2016

Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2014: 8,156 respondents, projected base of 70.52 million persons
2015: 7,009 respondents, projected base of 69.24 million persons
2016: 7,026 respondents, projected base of 69.56 million persons

Information on target group "German-speaking private tablet users":
2014: projected base of 10.82 million persons
2015: projected base of 13.92 million persons
2016: projected base of 17.63 million persons

This question was phrased by the source as follows: "Would you tell me what brand your tablet computer is? If you own several tablets, please tell me the brand of the one that you use most frequently."
(Original German question: Diese Frage wurde bei der Befragung in folgendem Wortlaut gestellt: "Und darf ich fragen, von welcher Marke Ihr Tablet-PC ist? Falls Sie mehrere Tablet-PCs haben, ist der gemeint, den Sie am häufigsten nutzen.")

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