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Brand loyalty of mobile phone and smartphone users in Germany 2013-2015

Number of mobile phone owners that would buy a new device of the same brand as their current one in Germany from 2013 to 2015

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Source

Release date

October 2015

Region

Germany

Survey time period

2013 to 2015

Age group

14 years and older

Special properties

German-speaking users of a private mobile phone or smartphone

Method of interview

Face-to-face interview

Supplementary notes

Information on the basic population:
The survey is based on the German-speaking population aged 14 years and older, in private households at the place of main residence in Germany.

Information on basic sample:
2013: 8,702 respondents, projected base of 70.33 million persons
2014: 8,156 respondents, projected base of 70.52 million persons
2015: 7,009 respondents, projected base of 69.24 million persons

Information on the target group "German-speaking users of a private mobile phone or smartphone":
2013: projected base of 62.00 million persons
2014: projected base of 62.41 million persons
2015: projected base of 62.70 million persons

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