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Trade show share in Europe 2011-2019, by target group

It was reported that in 2019, 34 percent of the trade fair events held in Europe were addressed addressed to B2B audiences, At the same time 29 percent of those exhibitions were aimed at the general public.

Distribution of trade shows held in Europe from 2011 to 2019, by trade or public visitor target group

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Source

Release date

December 2020

Region

Europe

Survey time period

2011 to 2019

Supplementary notes

Figures for years prior to 2018 come from previous reporting.

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Statistics on "Meetings industry in Europe"

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