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Smartphone and mobile phone purchase intention in Germany 2013-2016

This graph shows the results of a survey concerning consumer purchase intentions for smartphones or mobile phones in Germany from 2013 to 2016. In 2014, roughly 2.86 million Germans aged 14 years and older planned to buy a mobile phone within the following two years, while 16.51 million intended to buy a smartphone.

Number of people who intended to buy a new smartphone or mobile phone within the next two years in Germany from 2013 to 2016

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Source

Release date

November 2016

Region

Germany

Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic population:
The survey is based on the German-speaking population aged 14 years and older, in private households at the place of main residence in Germany.

Information on basic sample:
2013: 8,702 respondents, projected base of 70.33 million people
2014: 8,156 respondents, projected base of 70.52 million people
2015: 7,009 respondents, projected base of 69.24 million people
2016: 7,026 respondents, projected base of 69.56 million people

The survey question was phrased as follows: "Do you have plans to buy a (new) mobile phone or a smartphone within the next two years, or is that out of the question?" (Original German question: "Haben Sie vor, sich in den nächsten zwei Jahren ein (neues) Handy anzuschaffen, oder ein (neues) Smartphone, oder kommt das für Sie nicht in Frage?")

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