Number of Samsung smartphone and mobile phone users in Germany 2013-2016

Number of people who owned a mobile phone or smartphone of the brand Samsung in Germany from 2013 to 2016

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Release date

November 2016

Region

Germany

Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking users of a private smartphone or mobile phone

Method of interview

Face-to-face interview

Supplementary notes

Information on the basic population:
The survey is based on the German-speaking population aged 14 years and older in private households at main residence in the Federal Republic of Germany.

Information on basic sample:
2013: 8,702 respondents, projected base of 70.33 million people
2014: 8,156 respondents, projected base of 70.52 million people
2015: 7,009 respondents, projected base of 69.24 million people
2016: 7,026 respondents, projected base of 69.56 million people

Information on target group "German-speaking users of a private smartphone or mobile phone":
2013: projected base of 62.00 million people
2014: projected base of 62.41 million people
2015: projected base of 62.70 million people
2016: projected base of 63.39 million people

The source phrased the survey question as follows: "What brand is your mobile phone or smartphone? In case you use more than one private mobile phone/smartphone, please tell me about the one that you use the most. Brand: Samsung."
(Original German question: "Von welcher Marke ist Ihr Handy bzw. Smartphone? Falls ‘Mehrere private Handys/Smartphones‘: "Gemeint ist bei dieser und den folgenden Fragen das private Handy/Smartphone, das Sie am häufigsten nutzen!". Marke: Samsung.")

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