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Mobile phone and smartphone purchase criteria of students in Germany 2014

This statistic shows the results of a survey among university students concerning the most important purchase criteria for mobile phones and smartphones Germany in 2014. During the survey period it was found that roughly 1.01 million students (53.3 percent) stated that attractive design was an important factor when looking for a new phone.

Mobile phone and smartphone purchase criteria of university students in Germany in 2014

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Release date

October 2014



Survey time period


Age group

14 years and older

Special properties

German-speaking students

Method of interview

Face-to-face interview

Supplementary notes

Information on basic population:
The survey is based on the German-speaking population aged 14 years and older, in private households at the place of main residence in Germany.

Information the basic sample:
2014: 8,156 respondents, projected base of 70.52 million persons

Information on target group "German-speaking students (university, university of applied science, open university) aged 18 to 29 years":
2014: projected base of 1.89 million persons

The survey question was phrased as follows: "Imagine you were to buy a new mobile phone or smartphone. Which criteria would be particularly important to you? Please tell me according to this list"
(Original German question: "Einmal angenommen, Sie wollen sich ein Handy bzw. Smartphone kaufen. Worauf w├╝rden Sie da besonders achten? Sagen Sie es mir einfach nach dieser Liste hier.")

Multiple answers were possible.

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