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Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
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Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
by Statista Research Department,
last edited
Jul 1, 2016
The graph presents the digital advertising revenue in the United States in 2015, and provides a forecast thereof until 2021, broken down by device. The mobile digital ad revenue in the U.S. is expected to grow from 28.35 billion U.S. dollars in 2015 to 71.46 billion in 2021. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
| Desktop | Mobile | |
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| - | - | - |
| - | - | - |
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| - | - | - |
| - | - | - |
| - | - | - |
| Desktop | Mobile | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
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by Statista Research Department,
last edited
Jul 1, 2016
The graph presents the digital advertising revenue in the United States in 2015, and provides a forecast thereof until 2021, broken down by device. The mobile digital ad revenue in the U.S. is expected to grow from 28.35 billion U.S. dollars in 2015 to 71.46 billion in 2021. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
- Show sources information
- Show publisher information
- Release date
- July 2016
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
-
* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.
Source
- Show sources information
- Show publisher information
- Release date
- July 2016
More information
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
-
* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.
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Social media advertising in the U.S. (DMO)
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Statistics on "Digital classifieds advertising in the U.S. (DMO)"
- Overview
The most important statistics
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by industry
- Revenue
The most important statistics
- Digital classifieds advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: digital classifieds ad revenue in the U.S. 2017-2023
- Digital classifieds advertising spending growth in the United States from 2018 to 2023Digital Market Outlook: digital classifieds ad revenue change in the U.S. 2018-2023
- Digital classifieds advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital classifieds ad revenue U.S. 2015-2021, by device
- Digital classifieds advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: classified ad revenue per internet user U.S. 2017-2023
- Digital classifieds advertising revenue growth in the United States from 2016 to 2021, by deviceDigital Market Outlook: digital classified ad revenue change U.S. 2016-2021 by device
- Digital classifieds advertising average revenue per internet user in the United States from 2015 to 2021, by device (in U.S. dollars)Digital Market Outlook: classified ad revenue per web user U.S. 2015-2021, by device
- Digital classifieds advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022DMO: digital classifieds ad revenue as share of GDP in the U.S. 2016-2022
- Digital classifieds advertising revenue as percentage of gross domestic product (GDP) in the United States from 2015 to 2021, by deviceDMO: digital classifieds ad revenue as share of GDP US 2015-2021, by device
- Country comparisons
The most important statistics
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Digital classifieds advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: digital classifieds ad revenue in selected countries 2018
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Studies
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- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Digital video advertising in the U.S. (DMO)
- Digital search advertising in the U.S. (DMO)
- Digital classifieds advertising in the U.S. (DMO)
- Digital banner advertising in the U.S. (DMO)
- Programmatic advertising
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Statistics on "Digital classifieds advertising in the U.S. (DMO)"
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)
- Digital classifieds advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital classifieds advertising spending growth in the United States from 2018 to 2023
- Digital classifieds advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Digital classifieds advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Digital classifieds advertising revenue growth in the United States from 2016 to 2021, by device
- Digital classifieds advertising average revenue per internet user in the United States from 2015 to 2021, by device (in U.S. dollars)
- Digital classifieds advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022
- Digital classifieds advertising revenue as percentage of gross domestic product (GDP) in the United States from 2015 to 2021, by device
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Digital classifieds advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Digital classifieds advertising revenue in Italy from 2016 to 2022, by vertical (in million U.S. dollars)
- Digital classifieds advertising revenue in France from 2016 to 2022, by vertical (in million U.S. dollars)
- Digital advertising spending worldwide from 2017 to 2023, by format (in million U.S. dollars)
- Digital share of select media companies' ad revenue in the United States in 2014
- Digital video advertising revenue in Spain from 2016 to 2022, by device (in million U.S. dollars)
- Social media advertising revenue in Italy from 2016to 2022, by device (in million U.S. dollars)
- Social media advertising revenue in Germany from 2016 to 2022, by device (in million U.S. dollars)
- Digital banner advertising revenue in Italy from 2016 to 2022, by device (in million U.S. dollars)
- Digital video advertising revenue in Italy from 2016 to 2022, by device (in million U.S. dollars)
- Digital advertising spending in Colombia in 2018, by device (in billion Colombian pesos)
- Digital advertising spending per internet user in the United Kingdom (UK) from 2011 to 2017 (in GBP)
- Real-time bidding digital advertising revenues in the United States from 2013 to 2018, by channel (in billion U.S. dollars)
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- Quarterly growth in digital ad requests in Denmark from 2nd quarter 2014 to 4th quarter 2018
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