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Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
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Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
The graph presents the digital advertising revenue in the United States in 2015, and provides a forecast thereof until 2021, broken down by device. The mobile digital ad revenue in the U.S. is expected to grow from 28.35 billion U.S. dollars in 2015 to 71.46 billion in 2021. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
| Desktop | Mobile | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Desktop | Mobile | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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The graph presents the digital advertising revenue in the United States in 2015, and provides a forecast thereof until 2021, broken down by device. The mobile digital ad revenue in the U.S. is expected to grow from 28.35 billion U.S. dollars in 2015 to 71.46 billion in 2021. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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- Show publisher information
- Release date
- July 2016
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
-
* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.
Source
- Show sources information
- Show publisher information
- Release date
- July 2016
More information
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
-
* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.
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Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by industry
Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
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Social media advertising in the U.S. (DMO)
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Everything On "Social media advertising in the U.S. (DMO)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Digital search advertising in the U.S. (DMO)"
- Overview
The most important statistics
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by industry
- Revenue
The most important statistics
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital search advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2017-2023, by device
- Digital search advertising spending growth in the United States from 2018 to 2023Digital Market Outlook: search advertising revenue change in the U.S. 2018-2023
- Digital search advertising spending growth in the United States from 2018 to 2023, by deviceDigital Market Outlook: search ad revenue change U.S. 2018-2023, by device
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Digital search advertising average spending per internet user in the United States from 2017 to 2023, by device (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023, by device
- Digital search advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022Digital Market Outlook: search ad revenue as share of GDP in the U.S. 2016-2022
- Digital search advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022, by deviceDigital Market Outlook: search ad revenue as share of GDP U.S. 2016-2022, by device
- Country comparisons
The most important statistics
- Digital search advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: digital search advertising revenue in selected countries 2018
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
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Studies
- Digital advertising in Europe
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising in the United Kingdom (UK)
- Digital advertising formats in the U.S.
- Digital video advertising in the U.S. (DMO)
- Digital search advertising in the U.S. (DMO)
- Digital classifieds advertising in the U.S. (DMO)
- Digital banner advertising in the U.S. (DMO)
- E-mail marketing in the United Kingdom (UK)
- Advertising in Turkey
- Programmatic advertising
- Ad blocking
- Banner advertising in the United Kingdom
- IAB Report on 2017 Digital Advertising Spend
Statistics on "Digital search advertising in the U.S. (DMO)"
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital search advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Digital search advertising spending growth in the United States from 2018 to 2023
- Digital search advertising spending growth in the United States from 2018 to 2023, by device
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Digital search advertising average spending per internet user in the United States from 2017 to 2023, by device (in U.S. dollars)
- Digital search advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022
- Digital search advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022, by device
- Digital search advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Digital classifieds advertising revenue in Italy from 2016 to 2022, by vertical (in million U.S. dollars)
- Digital classifieds advertising revenue in France from 2016 to 2022, by vertical (in million U.S. dollars)
- Digital advertising spending worldwide from 2017 to 2023, by format (in million U.S. dollars)
- Retailers' digital marketing spending vs. revenue share in the United States as of March 2015, by format
- Digital share of select media companies' ad revenue in the United States in 2014
- Digital search advertising revenue in France from 2016 to 2022, by device (in million U.S. dollars)
- Digital video advertising revenue in Spain from 2016 to 2022, by device (in million U.S. dollars)
- Social media advertising revenue in Italy from 2016to 2022, by device (in million U.S. dollars)
- Social media advertising revenue in Germany from 2016 to 2022, by device (in million U.S. dollars)
- Digital banner advertising revenue in Italy from 2016 to 2022, by device (in million U.S. dollars)
- Real-time bidding digital advertising revenues in the United States from 2013 to 2018, by channel (in billion U.S. dollars)
- Distribution of digital advertising spending in Colombia in 2016, by device
- Digital advertising spending per internet user in the United States from 2015 to 2018 (in U.S. dollars)
- Digital advertising spending per internet user in the United Kingdom (UK) from 2011 to 2017 (in GBP)
- Digital advertising spending per internet user in Canada from 2012 to 2020 (in U.S. dollars)
- Digital advertising expenditure share in the United States from 2008 to 2015
- Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder
- Digital advertising expenditure growth in Hong Kong from 2008 to 2015
- Attitudes towards ads on websites in Denmark in 2018
- How is the growth of ad tech impacting your agency?
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