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Digital Market Outlook: digital advertising revenue in selected countries 2018
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Digital Market Outlook: digital advertising revenue in selected countries 2018
Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
by A. Guttmann,
last edited
Jan 18, 2019
The graph presents the digital advertising spending in selected countries worldwide in 2018. According to the estimates, digital ad revenue in China was expected to reach 48.98 billion U.S. dollars by the end of 2018. Search advertising was the largest digital ad format in China that year. Mobile search generated approximately twice as much as desktop. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
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by A. Guttmann,
last edited
Jan 18, 2019
The graph presents the digital advertising spending in selected countries worldwide in 2018. According to the estimates, digital ad revenue in China was expected to reach 48.98 billion U.S. dollars by the end of 2018. Search advertising was the largest digital ad format in China that year. Mobile search generated approximately twice as much as desktop. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- November 2018
- Region
- Worldwide
- Survey time period
- 2018
- Special properties
- figures are estimates
- Supplementary notes
-
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
More information
- Region
- Worldwide
- Survey time period
- 2018
- Special properties
- figures are estimates
- Supplementary notes
-
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.
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Statistics on "Banner advertising in the United Kingdom"
- Overview
The most important statistics
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by format
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device
- Digital display advertising revenue in the United Kingdom (UK) from 2016 to 2022, by industry (in million U.S. dollars)Digital Market Outlook: display advertising revenue in the UK 2016-2022, by industry
- Revenue
The most important statistics
- Digital banner advertising revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)Digital Market Outlook: banner ad revenue in the UK 2016-2022
- Digital banner advertising revenue in the United Kingdom (UK) from 2016 to 2022, by device (in million U.S. dollars)Digital Market Outlook: banner advertising revenue in the UK 2016-2022, by device
- Digital banner advertising revenue growth in the United Kingdom (UK) from 2017 to 2022Digital Market Outlook: banner advertising revenue change in the UK 2017-2022
- Digital banner advertising revenue growth in the United Kingdom (UK) from 2017 to 2022, by deviceDigital Market Outlook: banner ad revenue change UK 2017-2022, by device
- Digital banner advertising average revenue per internet user in the United Kingdom (UK) from 2016 to 2022 (in U.S. dollars)Digital Market Outlook: banner ad revenue per internet user UK 2016-2022
- Digital banner advertising average revenue per internet user in the United Kingdom (UK) from 2016 to 2022, by device (in U.S. dollars)Digital Market Outlook: banner ad revenue per internet user UK 2016-2022, by device
- Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2016 to 2022Digital Market Outlook: banner ad revenue as share of GDP in the UK 2016-2022
- Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2016 to 2022, by deviceDigital Market Outlook: banner ad revenue as share of GDP UK 2016-2022, by device
- Country Comparisons
The most important statistics
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Digital advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in European countries 2018
- Digital banner advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: banner advertising revenue in selected countries 2018
- Digital banner advertising revenue in selected European countries in 2018 (in billion U.S. dollars)Digital Market Outlook: banner advertising revenue in European countries 2018
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Statistics
- Digital Market Outlook: digital advertising revenue worldwide 2017-2023, by format
- Digital Market Outlook: digital classifieds ad revenue France 2016-2022, by vertical
- Digital Market Outlook: digital classifieds ad revenue in Italy 2016-2022 by vertical
- Digital share of select media companies' ad revenue in the U.S. 2014
- Digital Market Outlook: banner advertising revenue in Germany 2016-2022, by device
- Digital Market Outlook: digital video ad revenue in Spain 2016-2022, by device
- Digital Market Outlook: digital video ad revenue in Germany 2016-2022, by device
- Digital Market Outlook: social media ad revenue in Italy 2016-2022, by device
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- Social network share of digital ad spend in the United Kingdom (UK) 2012-2016
- UK share of Facebook's global ad revenues 2012-2016
- eSports digital advertising revenue in the U.S. 2017-2020
- Social network ad spend growth in the United Kingdom (UK) 2012-2016
- Share of select media in ad spend in China 2013-2018
- Digital share of advertising spending in Bulgaria 2008-2015
- Distribution of advertisers' annual media budget in Belgium 2018, by channel type
- Completion rate for digital video ads in the United Kingdom (UK) 2014
- Digital ad spending in the Netherlands 2016, by buy type
- Orgaizations' use of online search engines to screen job candidates 2011
Studies
- Digital advertising in Latin America
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising in Europe
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Digital video advertising in the U.S. (DMO)
- Digital search advertising in the U.S. (DMO)
- Digital classifieds advertising in the U.S. (DMO)
- Digital banner advertising in the U.S. (DMO)
- Advertising in Turkey
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- Ad blocking
Statistics on "Banner advertising in the United Kingdom"
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)
- Digital display advertising revenue in the United Kingdom (UK) from 2016 to 2022, by industry (in million U.S. dollars)
- Digital banner advertising revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)
- Digital banner advertising revenue in the United Kingdom (UK) from 2016 to 2022, by device (in million U.S. dollars)
- Digital banner advertising revenue growth in the United Kingdom (UK) from 2017 to 2022
- Digital banner advertising revenue growth in the United Kingdom (UK) from 2017 to 2022, by device
- Digital banner advertising average revenue per internet user in the United Kingdom (UK) from 2016 to 2022 (in U.S. dollars)
- Digital banner advertising average revenue per internet user in the United Kingdom (UK) from 2016 to 2022, by device (in U.S. dollars)
- Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2016 to 2022
- Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2016 to 2022, by device
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Digital advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)
- Digital banner advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Digital banner advertising revenue in selected European countries in 2018 (in billion U.S. dollars)
- Digital advertising spending worldwide from 2017 to 2023, by format (in million U.S. dollars)
- Digital classifieds advertising revenue in France from 2016 to 2022, by vertical (in million U.S. dollars)
- Digital classifieds advertising revenue in Italy from 2016 to 2022, by vertical (in million U.S. dollars)
- Digital share of select media companies' ad revenue in the United States in 2014
- Digital banner advertising revenue in Germany from 2016 to 2022, by device (in million U.S. dollars)
- Digital video advertising revenue in Spain from 2016 to 2022, by device (in million U.S. dollars)
- Digital video advertising revenue in Germany from 2016 to 2022, by device (in million U.S. dollars)
- Social media advertising revenue in Italy from 2016to 2022, by device (in million U.S. dollars)
- Social media advertising revenue in Germany from 2016 to 2022, by device (in million U.S. dollars)
- Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016
- Share of Facebook's global ad revenues coming from the United Kingdom (UK) from 2012 to 2016
- eSports digital advertising revenue in the United States from 2017 to 2020 (in million U.S. dollars)
- Social network advertising spending growth in the United Kingdom (UK) from 2012 to 2016
- Share of select media in advertising spending in China in 2013 and 2018
- Digital advertising share of advertising spending in Bulgaria from 2008 to 2015
- Distribution of advertisers' annual media budget in Belgium in 2018, by amount and channel type
- Completion rate for in-stream and interactive digital video ads in the United Kingdom (UK) in 2014
- Distribution of the gross digital ad spending in the Netherlands in 2016, by buy type
- Do you use online search engines for screening job candidates?
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