According to a global estimate, China would have a total digital advertising spend of 103 billion U.S. dollars by the end of 2021, right behind the U.S. with 190 billion dollars. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for more than 90 markets worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital advertising spending in selected countries worldwide in 2021
(in million U.S. dollars)
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Our data is based on ad spending coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Further information on methodology can be found here. Data is shown using current exchange rates. The replacement of the 2017 constant exchange rate with current exchange rates was carried out in October 2021.
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Statista. (October 26, 2021). Digital advertising spending in selected countries worldwide in 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/459632/digital-advertising-revenue-countries-digital-market-outlook/
Statista. "Digital advertising spending in selected countries worldwide in 2021 (in million U.S. dollars)." Chart. October 26, 2021. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/459632/digital-advertising-revenue-countries-digital-market-outlook/
Statista. (2021). Digital advertising spending in selected countries worldwide in 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/459632/digital-advertising-revenue-countries-digital-market-outlook/
Statista. "Digital Advertising Spending in Selected Countries Worldwide in 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Oct 2021, https://www.statista.com/statistics/459632/digital-advertising-revenue-countries-digital-market-outlook/
Statista, Digital advertising spending in selected countries worldwide in 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/459632/digital-advertising-revenue-countries-digital-market-outlook/ (last visited May 21, 2022)