• Digital Market Outlook: digital advertising spending country comparison 2020

The graph presents the digital advertising spending in selected countries worldwide in 2020. According to the estimates, digital ad spending in China is expected to reach 78.17 billion U.S. dollars by the end of 2020. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital advertising spending in selected countries worldwide in 2020 (in million U.S. dollars)

	Spending in million U.S. dollars
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Source

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Sources

Release date

July 2020

More information

Region

Worldwide

Survey time period

July 2020

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Our data is based on ad spending coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.