Digital Market Outlook: digital advertising revenue in selected countries 2018

Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)

The graph presents the digital advertising spending in selected countries worldwide in 2018. According to the estimates, digital ad revenue in China was expected to reach 48.98 billion U.S. dollars by the end of 2018. Search advertising was the largest digital ad format in China that year. Mobile search generated approximately twice as much as desktop. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)

	Revenue in billion U.S. dollars
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	Revenue in billion U.S. dollars
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The graph presents the digital advertising spending in selected countries worldwide in 2018. According to the estimates, digital ad revenue in China was expected to reach 48.98 billion U.S. dollars by the end of 2018. Search advertising was the largest digital ad format in China that year. Mobile search generated approximately twice as much as desktop. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

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Release date: November 2018

Region: Worldwide
Survey time period: 2018
Special properties: figures are estimates
Supplementary notes: Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.