The graph presents the digital advertising spending in selected countries worldwide in 2018. According to the estimates, digital ad revenue in China was expected to reach 48.98 billion U.S. dollars by the end of 2018. Search advertising was the largest digital ad format in China that year. Mobile search generated approximately twice as much as desktop. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital advertising spending in selected countries worldwide in 2018
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Further information on methodology can be found here.
Digital Market Outlook: digital advertising revenue in selected countries 2018
The graph presents the digital advertising spending in selected countries worldwide in 2018. According to the estimates, digital ad revenue in China was expected to reach 48.98 billion U.S. dollars by the end of 2018. Search advertising was the largest digital ad format in China that year. Mobile search generated approximately twice as much as desktop. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Use Statista now:
Unlimited Access to All Statistics! $59 / Month
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statistics on "Banner advertising in the United Kingdom"
All features, all contents, at all times: Learn more about our professional solutions.
Learn more about how Statista can support your business.
Statista. (November 30, 2018). Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 10, 2019, from https://www.statista.com/statistics/459632/digital-advertising-revenue-countries-digital-market-outlook/
Statista. "Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)." Chart. November 30, 2018. Statista. Accessed December 10, 2019. https://www.statista.com/statistics/459632/digital-advertising-revenue-countries-digital-market-outlook/
Statista. (2018). Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 10, 2019. https://www.statista.com/statistics/459632/digital-advertising-revenue-countries-digital-market-outlook/
Statista. "Digital Advertising Spending in Selected Countries Worldwide in 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 30 Nov 2018, https://www.statista.com/statistics/459632/digital-advertising-revenue-countries-digital-market-outlook/
Statista, Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/459632/digital-advertising-revenue-countries-digital-market-outlook/ (last visited December 10, 2019)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
