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Digital Market Outlook: digital advertising revenue in selected countries 2016

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Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)

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The graph presents the digital advertising revenue in selected countries worldwide in 2016. According to the estimates, digital ad revenue in China will reach 43.9 billion U.S. dollars by the end of 2016. Search advertising was the largest digital ad format in China that year. Mobile search generated approximately twice as much as desktop. An overview of all Digital Markets can be found here.

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Global social networks ranked by number of users 2017

Global social networks ranked by number of users 2017

Twitter: distribution of U.S. users 2016, by age

Twitter: distribution of U.S. users 2016, by age

Social media platforms used by marketers worldwide 2016

Social media platforms used by marketers worldwide 2016

Market capitalization of the largest U.S. internet companies 2016

Market capitalization of the largest U.S. internet companies 2016

Twitter's advertising revenue worldwide 2014-2018

Twitter's advertising revenue worldwide 2014-2018

Most-followed brands on Twitter 2017

Most-followed brands on Twitter 2017

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Average number of weekly posts per brand on selected social networks in the United States as of 1st quarter 2015Average number of weekly brand posts on social media in the U.S. 2015
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Leading ways of discovering businesses on Twitter according to Twitter SMB followers worldwide in 2016Business discovery methods on Twitter worldwide 2016
Actions taken after discovering businesses on Twitter according to Twitter SMBs followers worldwide in 2016Actions taken after discovering businesses on Twitter worldwide 2016
Leading digital publishers in the United States as of May 2017, based on audience size (in millions)Top digital publishers in the U.S. 2017, by audience
Best social media platforms for influence marketing according to influencers in the United States as of July 2016Most effective social media for influence marketing in the U.S. 2016
User interactions with brands' social media posts as percentage of brands' fans or followers in the United States as of 1st quarter 2015User interaction with brand posts on social media in the U.S. 2015
How do you assess the effectiveness of the following social media platforms for B2C marketing?Effectiveness of B2C social media content marketing tactics in North America 2015
Average earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)Average earnings for Twitter influencer posts 2016, by number of followers

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Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in billion U.S. dollars)Twitter: global mobile internet advertising revenue 2014-2018
Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
Social networking ad revenue market share of Twitter in the United States from 2015 to 2018U.S. Twitter social network advertising revenue share 2015-2018
Mobile advertising revenue of Twitter in the United States from 2015 to 2018 (in million U.S. dollars)U.S. Twitter mobile advertising revenue 2015-2018
Twitter's desktop advertising revenue in the United States from 2012 to 2015 (in million U.S. dollars)Twitter: U.S. desktop advertising revenue 2012-2015
Quarterly change in ad engagement on Twitter as of 3rd quarter 2015Quarterly Twitter ad engagement change 2015
Leading Twitter ad formats in the United States in 2013 and 2014Leading Twitter ad formats in the U.S. 2013-2014

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