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Online performance marketing spending in the United Kingdom (UK) 2012-2016
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Online performance marketing spending in the United Kingdom (UK) 2012-2016
Advertiser spending on online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP)
by Katrin Kienast,
last edited
Nov 21, 2018
This statistic displays spending on online performance marketing, including affiliate marketing and lead generation activities, in the United Kingdom from 2012 to 2016. Spending reached close to 1.6 billion British pounds in the UK in 2016.
Advertiser spending on online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP)
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by Katrin Kienast,
last edited
Nov 21, 2018
This statistic displays spending on online performance marketing, including affiliate marketing and lead generation activities, in the United Kingdom from 2012 to 2016. Spending reached close to 1.6 billion British pounds in the UK in 2016.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2017
- Region
- United Kingdom
- Survey time period
- 2012 to 2016
- Supplementary notes
-
* The source indicates that online performance marketing consists primarily of affiliate marketing and lead generation activities.
Figures for years previous to 2015 were published earlier by the source.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2017
More information
- Region
- United Kingdom
- Survey time period
- 2012 to 2016
- Supplementary notes
-
* The source indicates that online performance marketing consists primarily of affiliate marketing and lead generation activities.
Figures for years previous to 2015 were published earlier by the source.
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Statistics on "Digital marketing in Sweden"
- Overview
The most important statistics
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- Distribution of marketing spending in Sweden in 2018, by channelDistribution of marketing spending in Sweden 2018, by channel
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- Share of selected major companies using digital advertising Sweden in 2018, by form of advertisingShare of selected companies using digital advertising in Sweden 2018, by ad form
- Digital tools used in international marketing by companies in Sweden in 2015Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of selected industries in Sweden 2018
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of major companies in Sweden 2018
- Search engine
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- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)Desktop search engine marketing revenue in Sweden 2015-2017
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- Social media
The most important statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017Enterprises' online presence in selected types of social media in Sweden 2017
- Does your company have a social media profile?Share of companies in Sweden with social media profiles 2016, by industry sector
- Which social media platforms do you use for your marketing activities during this quarter?Survey on usage of social media for marketing activities in Sweden 2017
- Share of selected major companies with social media activities in Sweden in 2018, by channelShare of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterpriseReasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Did your company pay for advertising on Facebook?Companies paying for ads on Facebook in Sweden 2016, by industry sector
- Top digitally leading companies within social media in Sweden in 2018 and 2019Ranking of companies leading digitally in social media in Sweden 2018-2019
- Programmatic advertising
The most important statistics
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- E-mail, content and influencer marketing
The most important statistics
- Does your company use direct mail, e-mail campaigns or telemarketing?Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Does your company use content marketing?Survey on usage of content marketing by companies in Sweden 2016, by industry sector
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- How long experience do you have with influencer marketing?Experience with influencer marketing in Sweden 2019, by time frame
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)Leading influencers on Instagram in Sweden 2017, by followers
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Statistics
- Online performance marketing: sales generated in the United Kingdom (UK) 2012-2016
- Online performance marketing ROI in the United Kingdom (UK) 2012-2016
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- Survey on digital marketing investments in SMEs in Finland 2016, by growth rate
- Survey on digital marketing investments in SMEs in Finland 2016, by growth target
- Survey on digital marketing investments in SMEs in Finland 2016, by industry
- Adoption of audience behavior analysis among U.S. e-mail marketers 2014
- Canada: online marketing planned for the next year 2015
- Main barriers to effective e-mail marketing in the UK in 2012 and 2013
Studies
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Denmark
- Digital marketing in Sweden
- B2B marketing
- Content marketing
- AI use in marketing
- Social media marketing
- Marketing technology implementation
- E-mail marketing
- SME marketing in the U.S.
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- Influencer marketing
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Statistics on "Digital marketing in Sweden"
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)
- Distribution of marketing spending in Sweden in 2018, by channel
- Which of the following marketing tactics is your company using?
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertising
- Digital tools used in international marketing by companies in Sweden in 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint score
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Does your company use search engine optimization techniques to appear higher in the search results?
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016
- Does your company use search engine optimization (SEO)?
- Does your company advertise on search engines such as Google and Bing?
- Share of the enterprises that use selected types of social media in Sweden in 2017
- Does your company have a social media profile?
- Which social media platforms do you use for your marketing activities during this quarter?
- Share of selected major companies with social media activities in Sweden in 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterprise
- Did your company pay for advertising on Facebook?
- Top digitally leading companies within social media in Sweden in 2018 and 2019
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015
- Does your company use direct mail, e-mail campaigns or telemarketing?
- Does your company use content marketing?
- Share of people who paid for online content in Sweden in 2016, by type of content
- How long experience do you have with influencer marketing?
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)
- Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP)
- Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in sales generated per British pound spent)
- Most difficult to execute online lead generation tactics worldwide as of October 2014
- Which from the following are effective methods to acquire new e-mail addresses?
- Which of the following best describes the status of your organization’s digital marketing strategy?
- Importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by turnover
- Digital marketing activitiy execution expected in the next 12 months in Canada as of March 2015
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by number of employees
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by growth rate
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by growth target
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by industry
- Do you analyze audience behavior to create personalized messages?
- Online marketing activities which marketers plan to use in the year ahead in Canada as of March 2015
- Main barriers to effective e-mail marketing in the United Kingdom in 2012 and 2013
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