This statistic displays spending on online performance marketing, including affiliate marketing and lead generation activities, in the United Kingdom from 2012 to 2016. Spending reached close to 1.6 billion British pounds in the UK in 2016.
Advertiser spending on online performance marketing in the United Kingdom (UK) from 2012 to 2016*
(in billion GBP)
* The source indicates that online performance marketing consists primarily of affiliate marketing and lead generation activities. Figures for years previous to 2015 were published earlier by the source.
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IAB UK. (April 10, 2017). Advertiser spending on online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP) [Graph]. In Statista. Retrieved May 25, 2020, from https://www.statista.com/statistics/459932/online-performance-marketing-spending-uk/
IAB UK. "Advertiser spending on online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP)." Chart. April 10, 2017. Statista. Accessed May 25, 2020. https://www.statista.com/statistics/459932/online-performance-marketing-spending-uk/
IAB UK. (2017). Advertiser spending on online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP). Statista. Statista Inc.. Accessed: May 25, 2020. https://www.statista.com/statistics/459932/online-performance-marketing-spending-uk/
IAB UK. "Advertiser Spending on Online Performance Marketing in The United Kingdom (Uk) from 2012 to 2016* (in Billion Gbp)." Statista, Statista Inc., 10 Apr 2017, https://www.statista.com/statistics/459932/online-performance-marketing-spending-uk/
IAB UK, Advertiser spending on online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP) Statista, https://www.statista.com/statistics/459932/online-performance-marketing-spending-uk/ (last visited May 25, 2020)
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