Percentage of FMCG innovations in Spain from 2010 to 2014, by brand type

This statistic displays the distribution share of innovations in FMCG in Spain from 2010 to 2014, by brand type and excluding perishable fresh products. Throughout the whole period, manufacturer's brands showed greater product innovation than store brands.

Distribution of innovations in FMCG (excluding perishable fresh products) in Spain from 2010 to 2014, by brand type

Distributor's brands*Manufacturer's brand
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Release date

March 2015



Survey time period

2010 to 2014

Supplementary notes

* Also known as store brands, retailer's own brands or privat labels.

The exact release day was not provided by the source.

FMCG innovation refers to new launches in the FMCG sector as well as variations of a given product such as new flavours, pack re-sizing or modifying the packaging design.

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