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Distribution of video-on-demand users in the United Kingdom (UK) in 2017, by income

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Digital Market Outlook: users of video-on-demand in the UK 2017, by income The graph illustrates the distribution of video-on-demand users in the United Kingdom in 2017, broken down by income. The share of medium income video-on-demand viewers in the UK was at 31.8 percent in 2017. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Share of users
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Share of users
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Description Source More information
The graph illustrates the distribution of video-on-demand users in the United Kingdom in 2017, broken down by income. The share of medium income video-on-demand viewers in the UK was at 31.8 percent in 2017. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
January 2018
Region
United Kingdom
Survey time period
2017
Supplementary notes
* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

Digital Video is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the Internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (transactional-VoD or TVoD), second, rentals as subscription-based services (subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.

Further information on methodology can be found here.

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