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Grounds for not switching easy access savings accounts in the United Kingdom in 2014

This statistic presents the resons for not switching an easy access savings accounts according to account holders who had considered changing an account in the United Kingdom (UK) as of 2014. It was found that the main reasons for not switching were related to low expected or actual benefits from switching. A total of 42 percent of respondents said that they found little difference in interest rates offered in the market and therefore decided not to switch.

Reasons for not switching easy access savings accounts among consumers who had considered to do so in the United Kingdom (UK) as of 2014

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Source

Release date

January 2015

Region

United Kingdom

Survey time period

May 15th to June 14th 2014

Number of respondents

383 respondents

Age group

16 years and older

Special properties

holders of easy access accounts older than three years

Method of interview

Online survey

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Statistics on "Bank customer retention in the United Kingdom (UK)"

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