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Digital banner advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)

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Digital Market Outlook: banner advertising revenue in selected countries 2018 The graph presents the digital banner advertising spending in selected countries worldwide in 2018. According to the estimates, banner ad revenue in China was expected to reach 6.34 billion U.S. dollars by the end of 2018. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Revenue in billion U.S. dollars
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Revenue in billion U.S. dollars
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The graph presents the digital banner advertising spending in selected countries worldwide in 2018. According to the estimates, banner ad revenue in China was expected to reach 6.34 billion U.S. dollars by the end of 2018. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
November 2018
Region
Worldwide
Survey time period
2018
Special properties
figures are estimates
Supplementary notes
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values.
Further information on methodology can be found here.
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