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Digital Market Outlook: banner ad revenue change U.S. 2018-2023, by device

Digital banner advertising spending growth in the United States from 2018 to 2023, by device

Digital Market Outlook: banner ad revenue change U.S. 2018-2023, by device The graph presents the digital banner advertising spending growth in the United States from 2018 to 2023, broken down by device. The mobile banner ad revenue in the U.S. is expected to grow by 17.3 percent in 2018 compared to the previous year. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Digital banner advertising spending growth in the United States from 2018 to 2023, by device

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The graph presents the digital banner advertising spending growth in the United States from 2018 to 2023, broken down by device. The mobile banner ad revenue in the U.S. is expected to grow by 17.3 percent in 2018 compared to the previous year. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
November 2018
Region
United States
Survey time period
2018
Supplementary notes
* Estimate.
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values.
Further information on methodology can be found here.
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