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Digital Market Outlook: search ad revenue in the U.S. 2017-2023

Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)

Digital Market Outlook: search ad revenue in the U.S. 2017-2023 The graph presents the digital search advertising spending in the United States from 2017 to 2023. The digital search ad revenue in the U.S. is expected to grow from 33.17 billion U.S. dollars in 2017 to 42.79 billion in 2023. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)

Revenue in million U.S. dollars
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Revenue in million U.S. dollars
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The graph presents the digital search advertising spending in the United States from 2017 to 2023. The digital search ad revenue in the U.S. is expected to grow from 33.17 billion U.S. dollars in 2017 to 42.79 billion in 2023. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
November 2018
Region
United States
Survey time period
2017 to 2018
Supplementary notes
* Estimate.
Paid-for-search advertising (SEA) denotes text-based advertisements that are displayed next to or above organic search results in a search engine based on local or keyword-related factors. Google's AdWords is the biggest provider of search advertising on the market. Not included are revenues generated through SEO (search engine optimization). All figures refer to net values.
Further information on methodology can be found here.
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