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Education brands' identity strength according to young people in the UK 2014

This statistic displays a ranking of educational institutions ranked by brand strength according to British young people in 2014. Open University ranked highest, while University College London was the second with a 17 percent share of respondents reporting that it had the strongest identity.

Education brands ranked by identity strength according to young people in the United Kingdom (UK) in 2014*

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Release date

November 2014


United Kingdom

Survey time period


Number of respondents

3,000 respondents

Age group


Method of interview

Online survey

Supplementary notes

The source adds the following information: "This category shortlist was created based on the results of the National Student Survey and then through including the top 20 largest institutions in terms of student numbers."

* The young people polled were asked: ‘Thinking of these universities as “brands”, which do you think has the strongest identity?’.

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