Leading foreign car brands China 2014, by brand competitiveness index

This statistic depicts the leading mainstream overseas car brands in China based on brand competitiveness index in 2014. During the survey, Volkswagen ranked first with an index score of 17.6 points.

Leading overseas car brands in China in 2014, based on brand competitiveness index

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Source

In cooperation with
Ipsos
Release date

May 2015

Region

China

Survey time period

January 2014 to October 2014

Number of respondents

3,198 respondents

Method of interview

Online survey

Supplementary notes

According to the source, 53 car brands (including luxury brands, local brands and mainstream overseas brands) based on the number of registered vehicles were selected to calculate the brand competitiveness index. These 53 car brands accounted for over 90 percent of the market share and were hence considered to represent the whole automobile market in China.

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Statistics on "Car brands: Honda"

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