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Market value share of the generic pharmaceuticals in Italy 2006-2019

The market value share of generic medications increased over time. More specifically, it grew steadily between 2006 and 2014, going from 3.9 percent to 8.4 percent. In 2015, the market share of generics decreased to 7.6 percent, before increasing again and reaching 9.1 percent in 2019.  

Market volume share of generic drugs

A generic drug is a pharmaceutical product which is marketed by referring to its chemical composition, which is the same as a previous patented drug, and without advertising the brand name. In terms of volume of sales, the growth of generics in Italy was even more steady. In fact, the market volume share of generics constantly increased between 2012 and 2019, when it peaked at 27.7 percent.

Generic drug use by region

In the north of Italy people were much more likely to take generic drugs than in southern regions. Lombardy was the region with the greatest share of generic drug consumption. Consequently, the incidence of generics on public pharmaceutical expenditure was more remarkable in the North than in the rest of Italy.

Market value share of generic pharmaceuticals in Italy from 2006 to 2019

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Release date

September 2020



Survey time period

2006 to 2019

Supplementary notes

Based on share of total pharmaceutical market value.

* Data is estimated.

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Statistics on "Generics and biosimilars in Italy"

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