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Digital Market Outlook: social media ad spend per internet user UK 2017-2025

Social media advertising average spending per internet user in the United Kingdom (UK) from 2017 to 2025

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Sources

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Release date

October 2021

Region

United Kingdom

Survey time period

2017 to 2020

Supplementary notes

* Forecast - data as of October 2021.
Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed. Social media advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees.
Further information on methodology can be found here.
Data is shown using current exchange rates. The replacement of the 2017 constant exchange rate with current exchange rates was carried out in October 2021.

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Statistics on "Social media advertising in the United Kingdom (DMO)"

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