Digital Market Outlook: digital advertising revenue in European countries 2018

This statistic represents the digital advertising revenue in selected countries of Western Europe as of 2018. According to the estimates, digital advertising revenue in the United Kingdom, the country that topped the ranking, was expected to reach approximately 19 billion U.S. dollars by the end of 2018. Data showed that the country ranked second, Germany, was expected to see the revenue of the digital advertising market rise to the level of 6.8 billion U.S. dollars in 2016. In comparison, the digital advertising market in Ireland was posed to reach 343 million U.S. dollars in revenues by the end of 2016. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital advertising revenue in selected countries in Europe in 2018

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Source

Release date

April 2018

Region

Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom

Survey time period

2017

Special properties

figures are estimates.

Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.

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