Preferred U.S. digital holiday shopping research channels 2015

This statistic ranks the preferred online holiday shopping research channels according to digital shoppers in the United States as of July 2015. During the survey period, 62 percent of respondents stated that online search engines were their most-used holiday shopping research channel.

Preferred online holiday shopping research channels according to digital shoppers in the United States as of July 2015

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Source

Release date

August 2015

Region

United States

Survey time period

June 19 to July 8, 2015

Number of respondents

1,013 respondents

Special properties

consumers who research products online before shopping in-store for holiday season

Method of interview

Online survey

Supplementary notes

Question: "What channel do you use most to search for and/or research a product for your holiday shopping prior to going to a business?"
Values may not add up to 100 percent due to rounding

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Statistics on "Holiday season e-commerce in the United States"

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