Holiday research on social media in the UK: motivation factors

This statistic shows the motivation factors for holiday research on social media and travel blogs in the United Kingdom (UK) in 2015. 42 percent of respondents researching trips on social media and travel blogs wished to explore new destinations, and 32 percent wished to go on an adventure.

Motivation factors for holiday research on social media and travel blogs in the United Kingdom (UK) in 2015

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Source

Release date

June 2015

Region

United Kingdom

Survey time period

2015

Number of respondents

1,000 respondents

Special properties

UK adults

Method of interview

Online survey

Supplementary notes

Survey focused on respondents' most recent main holiday overseas (five nights or longer).

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Statistics on "Digital travel planning in the United Kingdom (UK)"

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