Digital buyer penetration in the United States from 2013 to 2019, by age group

14-1718-2425-3435-4445-5455-6465+
201353.4%68.7%68.2%69.7%66.3%62.9%34.8%
201455.8%71%69.8%71.6%68.6%64.4%38.8%
201557.2%73.2%71.6%73.4%70.8%66.2%42.7%
2016*58.7%75.3%73.3%75.3%72.9%68.6%45.9%
2017*59.8%76.6%75.1%76.6%75.4%70.6%48.9%
2018*60.8%77.3%76.6%77.5%77.6%72.6%50.3%
2019*61.5%77.9%77.7%78%79.5%73.9%50.4%

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Description Source More information
This statistic presents data on the digital buyer penetration in the United States between 2013 and 2019, sorted by age group. In 2015, 73.2 percent of U.S. internet users aged 18 to 24 years had made a purchase online. In 2019, this share is projected to grow to 77.9 percent.
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Release date
January 2016
Region
United States
Survey time period
2013 to 2015
Age group
14 years and older
Supplementary notes
*Forecast
Internet users who made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases.

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