U.S. digital buyer penetration 2013-2019, by age

Digital buyer penetration in the United States from 2013 to 2019, by age group

by Statista Research Department, last edited Jan 18, 2016
U.S. digital buyer penetration 2013-2019, by age This statistic presents data on the digital buyer penetration in the United States between 2013 and 2019, sorted by age group. In 2015, 73.2 percent of U.S. internet users aged 18 to 24 years had made a purchase online. In 2019, this share is projected to grow to 77.9 percent.
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Digital buyer penetration in the United States from 2013 to 2019, by age group

14-1718-2425-3435-4445-5455-6465+
201353.4%68.7%68.2%69.7%66.3%62.9%34.8%
201455.8%71%69.8%71.6%68.6%64.4%38.8%
201557.2%73.2%71.6%73.4%70.8%66.2%42.7%
2016*58.7%75.3%73.3%75.3%72.9%68.6%45.9%
2017*59.8%76.6%75.1%76.6%75.4%70.6%48.9%
2018*60.8%77.3%76.6%77.5%77.6%72.6%50.3%
2019*61.5%77.9%77.7%78%79.5%73.9%50.4%
14-1718-2425-3435-4445-5455-6465+
201353.4%68.7%68.2%69.7%66.3%62.9%34.8%
201455.8%71%69.8%71.6%68.6%64.4%38.8%
201557.2%73.2%71.6%73.4%70.8%66.2%42.7%
2016*58.7%75.3%73.3%75.3%72.9%68.6%45.9%
2017*59.8%76.6%75.1%76.6%75.4%70.6%48.9%
2018*60.8%77.3%76.6%77.5%77.6%72.6%50.3%
2019*61.5%77.9%77.7%78%79.5%73.9%50.4%
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by Statista Research Department, last edited Jan 18, 2016
This statistic presents data on the digital buyer penetration in the United States between 2013 and 2019, sorted by age group. In 2015, 73.2 percent of U.S. internet users aged 18 to 24 years had made a purchase online. In 2019, this share is projected to grow to 77.9 percent.
Show more
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