This statistic presents measured media advertising spending of the leading 100 business-to-business advertisers in the United States in in 2013 and 2014, by medium. The advertisers spent 2.92 billion U.S. dollars on TV ads in 2014.
Advertising spending of the leading 100 business-to-business advertisers in the United States in 2013 and 2014, by medium
(in million U.S. dollars)
* Includes business publications. ** Broadcast and cable. Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (September 14, 2015). Advertising spending of the leading 100 business-to-business advertisers in the United States in 2013 and 2014, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved August 10, 2020, from https://www.statista.com/statistics/462685/b2b-ad-spend-medium-usa/
Advertising Age. "Advertising spending of the leading 100 business-to-business advertisers in the United States in 2013 and 2014, by medium (in million U.S. dollars)." Chart. September 14, 2015. Statista. Accessed August 10, 2020. https://www.statista.com/statistics/462685/b2b-ad-spend-medium-usa/
Advertising Age. (2015). Advertising spending of the leading 100 business-to-business advertisers in the United States in 2013 and 2014, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 10, 2020. https://www.statista.com/statistics/462685/b2b-ad-spend-medium-usa/
Advertising Age. "Advertising Spending of The Leading 100 Business-to-business Advertisers in The United States in 2013 and 2014, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 14 Sep 2015, https://www.statista.com/statistics/462685/b2b-ad-spend-medium-usa/
Advertising Age, Advertising spending of the leading 100 business-to-business advertisers in the United States in 2013 and 2014, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/462685/b2b-ad-spend-medium-usa/ (last visited August 10, 2020)
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