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B2B ad spend in the U.S. 2013-2014, by medium
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B2B ad spend in the U.S. 2013-2014, by medium
Advertising spending of the leading 100 business-to-business advertisers in the United States in 2013 and 2014, by medium (in million U.S. dollars)

Advertising spending of the leading 100 business-to-business advertisers in the United States in 2013 and 2014, by medium (in million U.S. dollars)
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Description
Source
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- Release date
- September 2015
- Region
- United States
- Survey time period
- 2013 and 2014
- Special properties
- measured media
- Supplementary notes
-
* Includes business publications.
** Broadcast and cable.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- Show publisher information
- Release date
- September 2015
More information
- Region
- United States
- Survey time period
- 2013 and 2014
- Special properties
- measured media
- Supplementary notes
-
* Includes business publications.
** Broadcast and cable.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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- U.S. overview
- TV advertising revenue in the United States in 2018 and 2023 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2023
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- National primetime TV upfront ad sales in the United States from 2008/09 to 2019/20 season (in million U.S. dollars)National primetime TV upfront ad sales in the U.S. 2008-2020
- Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars)Upfront TV advertising spending in the U.S. 2018/19, by industry
- Advertising spending vs. consumer time spent in the United States in 2018, by mediumMedia ad spend vs. time spent in the U.S. in 2018
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)Ad spend ROI in the U.S. 2018, by medium
- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds) Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- Ad prices
- Leading TV shows on broadcast TV in the United States during the 2019/20 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2019/20
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2018 (in million U.S. dollars)Advertising price during the Academy Awards broadcast 2002-2018
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2018 (in 1,000 U.S. dollars)Average cost of a TV commercial during the Grammy Awards 2010-2018
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2018 (in thousand U.S. dollars)Golden Globes: cost of a TV commercial 2010-2018
- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)NBA finals: upfront cost of a TV commercial 2014-2018
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2018 (in million U.S. dollars)Average cost of a TV commercial during the Super Bowl 2003-2018
- Largest spenders
- Leading advertisers on broadcast network TV in the United States in 2018, by ad spend (in million U.S. dollars)Largest advertisers on broadcast network TV in the U.S. 2018
- Leading advertisers on cable TV networks in the United States in 2018, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2018
- Leading advertisers at the Academy Awards in 2018 (in million U.S. dollars)Leading advertisers at the Academy Awards 2018
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)Largest Super Bowl advertisers 2018
- Advertising spending of leading TV advertisers during the NCAA championship in 2018 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2018
- Leading TV advertisers in the United States from October 23 to 29, 2019, by weekly advertising spending (in million U.S. dollars)Estimated weekly TV ad spend of U.S. companies October 2019
- Categories
- Leading TV advertising categories during the NCAA championship in 2018 (in million U.S. dollars)Leading TV advertising categories during the NCAA championship 2018
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)Largest national TV ad categories in the U.S. 2017
- Leading automobile related products and brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised automobiles on TV in the U.S. in Q4 2018, by ad count
- Leading beverages advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised beverages on TV in the U.S. in Q4 2018, by ad count
- Leading pharmaceutical related products advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised pharmaceuticals on TV in the U.S. in Q4 2018, by ad count
- Leading food related brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised foods related brands on TV in the U.S. in Q4 2018, by ad count
- Leading products and services advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised products & services on TV in the U.S. in Q4 2018, by ad count
- Programmatic/addressable
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
- Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- Estimated number of addressable TV viewers in the United States in 2016 and 2018 (in millions)Number of addressable TV viewers in the U.S. 2016-2018
- Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars)Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Consumer perceptions
- Share of adults who pay attention to commercials in the United States as of April 2019Share of U.S. adults paying attention to commercials in 2019
- Share of adults who pay attention to commercials in the United States as of April 2019, by genderShare of U.S. adults paying attention to commercials in 2019, by gender
- Share of adults who pay attention to commercials in the United States as of April 2019, by age groupShare of U.S. adults paying attention to commercials in 2019, by age
- Share of adults who pay attention to commercials in the United States as of April 2019, by ethnicityShare of U.S. adults paying attention to commercials in 2019, by ethnicity
- Attitudes towards product placement in shows and movies in the United States as of June 2018Attitudes towards product placement in shows & movies in the U.S. 2018
- Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018Share of consumers who made big purchases influenced by advertising in the U.S. 2018
- Share of adults who would pay more for basic cable package not including any commercials in the United States as of April 2019Share of U.S. adults paying more for commercial-free basic cable in 2019
- Share of adults who would pay more for network cable package not including any commercials in the United States as of April 2019Share of U.S. adults paying more for commercial-free network cable package in 2019
- B2B ad spend growth in the U.S. 2014, by medium
- Distribution of B2B ad spend in the U.S. 2013-2014, by medium
- Advertising spending growth forecast in the UK from 2013 to 2019, by media
- Google: share of global ad spend 2015
- Advertising expenditure in the United Kingdom (UK) 2013-2018, by media
- AT&T: advertising spending in the U.S. 2013, by medium
- Apple: ad spend in the U.S. 2013, by medium
- Toyota Motor: ad spend in the U.S. 2013, by medium
- Financial institutions ad spend in the U.S. 2013-2014, by medium
- General Motors: ad spend in the U.S. 2013, by medium
- Ad spend in Thailand 2018, by medium
- Brazil: advertising spending distribution H1 2017, by medium
- Advertising spending of the U.S. government 2013, by medium
- Ad media market shares in Thailand 2018
- Ecuador: ad spend 2019, by medium
- Viacom: ad spend in the U.S. 2013, by medium
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