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For which products or services did you use a smartphone to search for information using search engines during the purchase process?*

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Products and services sought via online search engine on smartphones in the UK 2014 This statistic displays the findings of a survey on the types of products and services researched online before purchase via search engines by smartphone owners in the United Kingdom (UK) as of November 2014. When asked which product or services they sought online using search engines, 36 percent of smartphone owners reported researching information on travel-related products and services before purchase.
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Description Source More information
This statistic displays the findings of a survey on the types of products and services researched online before purchase via search engines by smartphone owners in the United Kingdom (UK) as of November 2014. When asked which product or services they sought online using search engines, 36 percent of smartphone owners reported researching information on travel-related products and services before purchase.
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Release date
December 2014
Region
United Kingdom
Survey time period
November 2014
Number of respondents
500 respondents
Special properties
used device to search for information using search engines for any purchase during the last 6 months.
Method of interview
Online panel
Supplementary notes
* Original survey question: "For which products or services did you use a smartphone to search for information using search engines during the purchase process? Starting from the time you first realized you needed a product or service to the period after you purchased it. Select all that apply."
Multiple answers were possible.

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