Consumers' attitudes to ads customized to their location in the UK 2014, by device

This statistic displays consumers preferences for locally customized ads when searching for information online in the United Kingdom (UK) as of November 2014, by device. When asked how they would prefer ads to customized to their immediate surroundings and/or post code and city, 61 percent of computer or tablet owners responded they favoured ads customized to their immediate surroundings.

When searching for information do you prefer ads to be customized to your immediate surroundings and/or post code and city?

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Sources

Release date

December 2014

Region

United Kingdom

Survey time period

November 2014

Number of respondents

500 respondents

Special properties

individuals who used a device to search for information using search engines for any purchase during the last 6 months.

Method of interview

Online panel

Supplementary notes

* Original survey questions: "Q8. Do you want ads to be customized to your immediate surroundings when you search for information? Q9. Do you want ads to be customized to your post code or city when you search for information on each of the following devices?"

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Statistics on "Internet industry in the United Kingdom (UK)"

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