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Consumers' attitudes to ads customized to their location in the UK 2014, by device

When searching for information do you prefer ads to be customized to your immediate surroundings and/or post code and city?

by Statista Research Department, last edited Dec 1, 2014
Consumers' attitudes to ads customized to their location in the UK 2014, by device This statistic displays consumers preferences for locally customized ads when searching for information online in the United Kingdom (UK) as of November 2014, by device. When asked how they would prefer ads to customized to their immediate surroundings and/or post code and city, 61 percent of computer or tablet owners responded they favoured ads customized to their immediate surroundings.
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When searching for information do you prefer ads to be customized to your immediate surroundings and/or post code and city?

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