Leading online ad categories leading to a purchase or store visit in the UK 2014

Published by Statista Research Department, Dec 1, 2014
This statistic displays the results of a survey on the most popular online ad categories leading consumers to a purchase or store visit in the United Kingdom as of November 2014. During the survey period, it was found that 85 percent of consumers had made a purchase or visited a store after seeing a retail-based online ad.

Most popular online ad categories leading consumers to a purchase or store visit in the United Kingdom as of November 2014

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Release date

December 2014

Region

United Kingdom

Survey time period

November 2014

Number of respondents

374 respondents

Special properties

individuals searchign via smartphone.

Supplementary notes

The original survey question was phrased as follows: "Which of the following actions have you taken after seeing any of these ad features within the last 6 months? Select all that apply."

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Online advertising

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Publishing

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Digital Entertainment

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eServices

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Social Networks

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