B2C mobile advertising challenges in Asia Pacific 2015

The statistic shows leading business-to-consumer mobile advertising challenges in Asia Pacific in July 2015. During a survey, 14 percent of responding marketers named lack of mass market a challenge in mobile advertising efforts.

Leading B2C mobile advertising challenges in Asia Pacific in July 2015

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Source

Release date

July 2015

Region

APAC

Survey time period

July 2015

Number of respondents

145 marketing decision-makers and ad agency representatives at consumer-facing brands

Supplementary notes

The source does not provide information on the type of survey used.

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