Leading vodka brands in the U.S. based on volume sales 2020

In 2020, Tito's Handmade Vodka was the leading vodka brand in the United States with more than 10 million 9 liter cases sold. Other major vodka brands that year included Smirnoff, New Amsterdam, and Svedka. The beverage is made up of two main ingredients, namely water and alcohol from grains or potatoes.

U.S. vodka consumption

In 2019, around 77.57 million 9 liter cases of vodka were consumed in the United States. Since 2013, U.S. consumption has increased slightly each year. The strong beverage was consumed most commonly by Americans in their 30s and 40s in 2018, however, roughly 60 percent of all adult age groups had drunk vodka within that three-month period.

Vodka advertising

In 2019, advertising expenditures for vodka in the United States amounted to just over 102 million U.S. dollars. A common way in which vodka is advertised in the United States is through television broadcasts: that year, advertisers spent 74.86 million U.S. dollars on TV vodka advertisements.