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Advertising expenditure for rum in the U.S. 2013-2017
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Advertising expenditure for rum in the U.S. 2013-2017
Advertising expenditure for rum in the United States from 2013 to 2017 (in million U.S. dollars)
This statistic illustrates the advertising expenditure for rum in the United States from 2013 to 2017. In 2017, advertising expenditures for rum in the United States amounted to approximately 26.7 million U.S. dollars.
Advertising expenditure for rum in the United States from 2013 to 2017 (in million U.S. dollars)
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Description
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This statistic illustrates the advertising expenditure for rum in the United States from 2013 to 2017. In 2017, advertising expenditures for rum in the United States amounted to approximately 26.7 million U.S. dollars.
Show more- Show sources information
- Show publisher information
- Release date
- July 2018
- Region
- United States
- Survey time period
- 2013 to 2017
- Supplementary notes
-
* The publication may be purchased on the Beverage Information Group's website.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- July 2018
More information
- Region
- United States
- Survey time period
- 2013 to 2017
- Supplementary notes
-
* The publication may be purchased on the Beverage Information Group's website.
Figures have been rounded.
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Statistics on "Rum industry"
- Spirits' category sales
The most important statistics
- Leading rum brands worldwide in 2017, based on sales volume (in million 9 liter cases)*Global rum market: leading brands based on sales volume 2017
- Sales volume of the United States spirits industry from 2010 to 2018, by category (in million 9 liter cases)Sales volume of the U.S. spirits industry by category 2010-2018
- Sales volume of the United States spirits industry in 2018, by category (in million 9 liter cases)Sales volume of the U.S. spirits industry by category 2018
- Supplier gross revenue of spirits in the United States in 2018, by category (in million U.S. dollars)Supplier gross revenue of spirits in the U.S. by category 2018
- Rum overview
The most important statistics
- Sales volume of rum in the United States from 2004 to 2018 (in 1,000 9 liter cases)U.S. sales volume of rum 2004-2018
- Sales volume of rum in the United States in 2018, by price category (in 1,000 9 liter cases)U.S. sales volume of rum by price category 2018
- Dollar sales of rum in the United States in 2017, by tier (in million U.S. dollars)Dollar sales of rum in the U.S. 2017, by tier
- Number of rum product introductions in the United States from 2011 to 2017Rum product introductions in the U.S. 2011-2017
- Volume sales share of the leading rum suppliers in the United States in 2017Volume sales share of the leading rum companies in the U.S. 2017
- Volume sales share of the leading rum brands in the United States in 2017Volume sales share of the leading rum brands in the U.S. 2017
- Trade
The most important statistics
- Dutiable rum import value of the United States from 2014 to 2016 (in million U.S. dollars)*U.S. dutiable rum import value 2014-2016
- Dutiable rum import value of the United States in 2016, by country of origin (in 1,000 U.S. dollars)*U.S. dutiable rum import value by country of origin 2016
- Dutiable rum import value of the United States in 2016, by packaging type (in million U.S. dollars)*U.S. dutiable rum import value by packaging type 2016
- Dutiable rum import volume of the United States from 2014 to 2016 (in 1,000 proof gallons)*U.S. dutiable rum import volume 2014-2016
- Dutiable rum import volume of the United States in 2016, by country of origin (in 1,000 proof gallons)*U.S. dutiable rum import volume by country of origin 2016
- Dutiable rum import volume of the United States in 2016, by packaging type (in 1,000 proof gallons)*U.S. dutiable rum import volume by packaging type 2016
- Commercial rum export value of the United States from 2014 to 2017 (in million U.S. dollars)U.S. commercial rum export value 2014-2017
- Commercial rum export value of the United States in 2016, by country of destination (in 1,000 U.S. dollars)U.S. commercial rum export value by country of destination 2016
- Brand sales
The most important statistics
- Sales volume of Bacardi rum worldwide from 2009 to 2017 (in million 9 liter cases) Bacardi rum's global sales volume 2009-2017
- Sales volume of Tanduay rum worldwide from 2009 to 2017 (in million 9 liter cases) Tanduay rum's global sales volume 2009-2017
- Sales volume of Captain Morgan rum worldwide from 2009 to 2017 (in million 9 liter cases) Captain Morgan rum's global sales volume 2009-2017
- Sales volume of Havana Club rum worldwide from 2009 to 2017 (in million 9 liter cases) Havana Club rum's global sales volume 2009-2017
- Sales volume of Barceló rum worldwide from 2010 to 2017 (in million 9 liter cases) Barceló rum's global sales volume 2010-2017
- Sales volume of Appleton Jamaica Rum worldwide from 2009 to 2017 (in million 9 liter cases) Appleton Jamaica Rum's global sales volume 2009-2017
- Leading brands of rum in the United States in 2017, based on volume sales (in 1,000 9 liter cases)Volume sales of the leading rum brands in the U.S. 2017
- Sales volume of Captain Morgan rum in the United States in 2013 and 2017 (in 1,000 9 liter cases)**Captain Morgan rum's sales volume in the U.S. 2013-2017
- Consumption
The most important statistics
- Consumption of rum in the United States from 2013 to 2017 (in 1,000 9 liter cases)Rum consumption in the U.S. 2013-2017
- Rum consumption in the United States in 2017, by month (in 1,000 9 liter cases)U.S. rum consumption by month 2017
- Share of Americans who drank rum in the past 3 months in 2018, by ageShare of Americans who drink rum 2018, by age
- How often do you personally drink rum?Rum drinking frequency of consumers in the United States 2017
- Consumer Behavior
The most important statistics
- Which of the following rum brands do you usually drink personally?Favorite rum brands of U.S. rum drinkers 2017
- Which of the following rum brands do you know (at least by name)?Brand awareness for rum brands among consumers in the U.S. 2017
- What would make you switch your usual rum brand?U.S. consumers' reasons for switching rum brands 2017
- Based on which criteria do you usually select rum?U.S. consumers' selection criteria for rum 2017
- How much do you spend on rum for yourself in a month? Please give your best guess in case you are not sure.U.S. rum drinkers' average monthly spending on rum 2017
- Where do you usually buy rum?U.S. consumers' purchase locations for rum 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Advertising expenditure for rum in the U.S. 2017, by medium
- RumChata: ad spend in the U.S. 2013-2017
- Kraken: ad spend in the U.S. 2013-2015
- Malibu: ad spend in the U.S. 2013-2017
- Scotch whisky's advertising expenditure in the U.S. 2017, by medium
- Advertising expenditure for cordials & liqueurs in the U.S. 2017, by medium
- Scotch whisky's advertising expenditure in the U.S. 2013-2017
- Advertising expenditure for cordials & liqueurs in the U.S. 2013-2017
- Prepared cocktails ad spend in the U.S. 2013-2017
- Tequila ad spend in the U.S. 2013-2017
- Distilled spirits ad spend in the U.S. 2013-2017
- 1800: ad spend in the U.S. 2013-2017
- Jameson: ad spend in the U.S. 2013-2017
- Don Julio: ad spend in the U.S. 2013-2017
- Avion: ad spend in the U.S. 2013-2017
- Cinema advertising expenditure in Austria 2007-2016
- Television advertising expenditure in Denmark 2007-2016
- Outdoor advertising expenditure in France 2007-2016
- Cinema advertising expenditure in Ireland 2007-2016
Studies
- Rum industry
- Spirits brands: Bacardi
- Spirits market in Italy
- Spirits consumption in the UK (Kantar Media TGI)
- Gruppo Campari - 2018 Annual Report
- The Millionaires Club 2017
- Gruppo Campari - 2017 Annual Report
- British Social Attitudes 33 Alcohol
- Caderno Setorial ETENE 2017 - Indústria de bebidas alcoólicas
- Gruppo Campari - 2016 Full Year Results
- Gruppo Campari - 2014 Full Year Results
- Gruppo Campari - 2015 Full Year Results
- Spirits brands: Captain Morgan
- Distilled Spirits Council 2013 Industry Review
- Distilled Spirits Industry Review 2012
Statistics on "Rum industry"
- Leading rum brands worldwide in 2017, based on sales volume (in million 9 liter cases)*
- Sales volume of the United States spirits industry from 2010 to 2018, by category (in million 9 liter cases)
- Sales volume of the United States spirits industry in 2018, by category (in million 9 liter cases)
- Supplier gross revenue of spirits in the United States in 2018, by category (in million U.S. dollars)
- Sales volume of rum in the United States from 2004 to 2018 (in 1,000 9 liter cases)
- Sales volume of rum in the United States in 2018, by price category (in 1,000 9 liter cases)
- Dollar sales of rum in the United States in 2017, by tier (in million U.S. dollars)
- Number of rum product introductions in the United States from 2011 to 2017
- Volume sales share of the leading rum suppliers in the United States in 2017
- Volume sales share of the leading rum brands in the United States in 2017
- Dutiable rum import value of the United States from 2014 to 2016 (in million U.S. dollars)*
- Dutiable rum import value of the United States in 2016, by country of origin (in 1,000 U.S. dollars)*
- Dutiable rum import value of the United States in 2016, by packaging type (in million U.S. dollars)*
- Dutiable rum import volume of the United States from 2014 to 2016 (in 1,000 proof gallons)*
- Dutiable rum import volume of the United States in 2016, by country of origin (in 1,000 proof gallons)*
- Dutiable rum import volume of the United States in 2016, by packaging type (in 1,000 proof gallons)*
- Commercial rum export value of the United States from 2014 to 2017 (in million U.S. dollars)
- Commercial rum export value of the United States in 2016, by country of destination (in 1,000 U.S. dollars)
- Commercial rum export value of the United States in 2016, by packaging type (in million U.S. dollars)*
- Commercial rum export volume of the United States from 2014 to 2016 (in million proof gallons)
- Commercial rum export volume of the United States in 2016, by country of destination (in 1,000 proof gallons)
- Commercial rum export volume of the United States in 2016, by packaging type (in 1,000 proof gallons)
- Sales volume of Bacardi rum worldwide from 2009 to 2017 (in million 9 liter cases)
- Sales volume of Tanduay rum worldwide from 2009 to 2017 (in million 9 liter cases)
- Sales volume of Captain Morgan rum worldwide from 2009 to 2017 (in million 9 liter cases)
- Sales volume of Havana Club rum worldwide from 2009 to 2017 (in million 9 liter cases)
- Sales volume of Barceló rum worldwide from 2010 to 2017 (in million 9 liter cases)
- Sales volume of Appleton Jamaica Rum worldwide from 2009 to 2017 (in million 9 liter cases)
- Leading brands of rum in the United States in 2017, based on volume sales (in 1,000 9 liter cases)
- Sales volume of Captain Morgan rum in the United States in 2013 and 2017 (in 1,000 9 liter cases)**
- Sales volume of Bacardi rum in the United States from 2013 to 2017 (in 1,000 9 liter cases)
- Consumption of rum in the United States from 2013 to 2017 (in 1,000 9 liter cases)
- Rum consumption in the United States in 2017, by month (in 1,000 9 liter cases)
- Share of Americans who drank rum in the past 3 months in 2018, by age
- How often do you personally drink rum?
- Which of the following rum brands do you usually drink personally?
- Which of the following rum brands do you know (at least by name)?
- What would make you switch your usual rum brand?
- Based on which criteria do you usually select rum?
- How much do you spend on rum for yourself in a month? Please give your best guess in case you are not sure.
- Where do you usually buy rum?
- Advertising expenditure for rum in the United States in 2017, by medium (in 1,000 U.S. dollars)
- Advertising spending of RumChata in the United States from 2013 to 2017 (in thousand U.S. dollars)
- Advertising spending of Kraken in the United States from 2013 to 2015 (in million U.S. dollars)
- Advertising spending of Malibu in the United States from 2013 to 2017 (in million U.S. dollars)
- Advertising expenditure for Scotch whisky in the United States in 2017, by medium (in million U.S. dollars)
- Advertising expenditure for cordials and liqueurs in the United States in 2017, by medium (in 1,000 U.S. dollars)
- Advertising expenditure for Scotch whisky in the United States from 2013 to 2017 (in million U.S. dollars)
- Advertising expenditure for cordials & liqueurs in the United States from 2013 to 2017 (in million U.S. dollars)
- Combined measured advertising spending of prepared cocktail brands in the United States from 2013 to 2017 (in million U.S. dollars)
- Combined measured advertising spending of tequila brands in the United States from 2013 to 2017 (in million U.S. dollars)
- Combined measured advertising spending of distilled spirits brands in the United States from 2013 to 2017 (in million U.S. dollars)
- Advertising spending of 1800 in the United States from 2013 to 2017 (in million U.S. dollars)
- Advertising spending of Jameson in the United States from 2013 to 2017 (in million U.S. dollars)
- Advertising spending of Don Julio in the United States from 2013 to 2017 (in million U.S. dollars)
- Advertising spending of Avion in the United States from 2013 to 2017 (in million U.S. dollars)
- Cinema advertising expenditure in Austria from 2007 to 2016 (in million U.S. dollars)
- Television advertising expenditure in Denmark from 2007 to 2016 (in million U.S. dollars)
- Outdoor advertising expenditure in France from 2007 to 2016 (in million U.S. dollars)
- Cinema advertising expenditure in Ireland from 2007 to 2016 (in million U.S. dollars)
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