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Advertising expenditure for rum in the U.S. 2013-2018
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Advertising expenditure for rum in the U.S. 2013-2018
Advertising expenditure for rum in the United States from 2013 to 2018 (in million U.S. dollars)
by Jan Conway,
last edited
Aug 5, 2019
This statistic illustrates the advertising expenditure for rum in the United States from 2013 to 2018. In 2018, advertising expenditures for rum in the United States amounted to approximately 26.44 million U.S. dollars.
Advertising expenditure for rum in the United States from 2013 to 2018 (in million U.S. dollars)
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by Jan Conway,
last edited
Aug 5, 2019
This statistic illustrates the advertising expenditure for rum in the United States from 2013 to 2018. In 2018, advertising expenditures for rum in the United States amounted to approximately 26.44 million U.S. dollars.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2019
- Region
- United States
- Survey time period
- 2013 to 2018
- Supplementary notes
-
* The publication may be purchased on the Beverage Information Group's website.
Figures have been rounded.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2019
More information
- Region
- United States
- Survey time period
- 2013 to 2018
- Supplementary notes
-
* The publication may be purchased on the Beverage Information Group's website.
Figures have been rounded.
Other statistics on the topic
Rum Industry
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Statistics on "Rum industry"
- Spirits' category sales
The most important statistics
- Leading rum brands worldwide in 2018, based on sales volume (in million 9 liter cases)*Global rum market: leading brands based on sales volume 2018
- Sales volume of the United States spirits industry from 2010 to 2018, by category (in million 9 liter cases)Sales volume of the U.S. spirits industry by category 2010-2018
- Sales volume of the United States spirits industry in 2018, by category (in million 9 liter cases)Sales volume of the U.S. spirits industry by category 2018
- Supplier gross revenue of spirits in the United States in 2018, by category (in million U.S. dollars)Supplier gross revenue of spirits in the U.S. by category 2018
- Rum overview
The most important statistics
- Sales volume of rum in the United States from 2004 to 2018 (in 1,000 9 liter cases)U.S. sales volume of rum 2004-2018
- Sales volume of rum in the United States in 2018, by price category (in 1,000 9 liter cases)U.S. sales volume of rum by price category 2018
- Dollar sales of rum in the United States in 2018, by tier (in million U.S. dollars)Dollar sales of rum in the U.S. 2018, by tier
- Supplier gross revenue of rum in the United States from 2004 to 2018 (in million U.S. dollars)U.S. supplier gross revenue of rum 2004-2018
- Supplier gross revenue of rum in the United States in 2018, by price category (in million U.S. dollars)U.S. supplier gross revenue of rum by price category 2018
- Number of rum product introductions in the United States from 2011 to 2018Rum product introductions in the U.S. 2011-2018
- Volume sales share of the leading rum suppliers in the United States in 2018Volume sales share of the leading rum companies in the U.S. 2018
- Volume sales share of the leading rum brands in the United States in 2018Volume sales share of the leading rum brands in the U.S. 2018
- Trade
The most important statistics
- Dutiable rum import value of the United States from 2014 to 2018 (in million U.S. dollars)*U.S. dutiable rum import value 2014-2018
- Dutiable rum import value of the United States in 2018, by country of origin (in 1,000 U.S. dollars)*U.S. dutiable rum import value by country of origin 2018
- Dutiable rum import value of the United States in 2018, by packaging type (in million U.S. dollars)*U.S. dutiable rum import value by packaging type 2018
- Dutiable rum import volume of the United States from 2014 to 2018 (in 1,000 proof gallons)*U.S. dutiable rum import volume 2014-2018
- Dutiable rum import volume of the United States in 2018, by country of origin (in 1,000 proof gallons)*U.S. dutiable rum import volume by country of origin 2018
- Dutiable rum import volume of the United States in 2018, by packaging type (in 1,000 proof gallons)*U.S. dutiable rum import volume by packaging type 2018
- Commercial rum export value of the United States from 2014 to 2017 (in million U.S. dollars)U.S. commercial rum export value 2014-2017
- Commercial rum export value of the United States in 2018, by country of destination (in 1,000 U.S. dollars)U.S. commercial rum export value by country of destination 2018
- Brand sales
The most important statistics
- Sales volume of Bacardi rum worldwide from 2009 to 2018 (in million 9 liter cases) Bacardi rum's global sales volume 2009-2018
- Sales volume of Tanduay rum worldwide from 2009 to 2018 (in million 9 liter cases) Tanduay rum's global sales volume 2009-2018
- Sales volume of Captain Morgan rum worldwide from 2009 to 2018 (in million 9 liter cases) Captain Morgan rum's global sales volume 2009-2018
- Sales volume of Havana Club rum worldwide from 2009 to 2018 (in million 9 liter cases) Havana Club rum's global sales volume 2009-2018
- Sales volume of Barceló rum worldwide from 2010 to 2018 (in million 9 liter cases) Barceló rum's global sales volume 2010-2018
- Sales volume of Appleton Jamaica Rum worldwide from 2009 to 2017 (in million 9 liter cases) Appleton Jamaica Rum's global sales volume 2009-2017
- Leading brands of rum in the United States in 2018, based on volume sales (in 1,000 9 liter cases)Volume sales of the leading rum brands in the U.S. 2018
- Sales volume of Captain Morgan rum in the United States in 2013 and 2018 (in 1,000 9 liter cases)**Captain Morgan rum's sales volume in the U.S. 2013-2018
- Consumption
The most important statistics
- Consumption of rum in the United States from 2013 to 2018 (in 1,000 9 liter cases)Rum consumption in the U.S. 2013-2018
- Rum consumption in the United States in 2018, by month (in 1,000 9 liter cases)U.S. rum consumption by month 2018
- Share of Americans who drank rum in the past 3 months in 2018, by ageShare of Americans who drink rum 2018, by age
- How often do you personally drink rum?Rum drinking frequency of consumers in the United States 2017
- How many glasses of rum (0,7 fl oz) do you drink on a day on average?U.S. rum drinkers' average number of glasses a day 2017
- Consumer Behavior
The most important statistics
- Which of the following rum brands do you usually drink personally?Favorite rum brands of U.S. rum drinkers 2017
- Which of the following rum brands do you know (at least by name)?Brand awareness for rum brands among consumers in the U.S. 2017
- What would make you switch your usual rum brand?U.S. consumers' reasons for switching rum brands 2017
- Based on which criteria do you usually select rum?U.S. consumers' selection criteria for rum 2017
- How much do you spend on rum for yourself in a month? Please give your best guess in case you are not sure.U.S. rum drinkers' average monthly spending on rum 2017
- Where do you usually buy rum?U.S. consumers' purchase locations for rum 2017
- Why do you usually drink rum?U.S. rum drinkers' reasons for drinking rum 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Advertising expenditure for rum in the U.S. 2018, by medium
- Kraken: ad spend in the U.S. 2013-2015
- Malibu: ad spend in the U.S. 2013-2018
- RumChata: ad spend in the U.S. 2013-2018
- Scotch whisky's advertising expenditure in the U.S. 2013-2018
- Advertising expenditure for cordials & liqueurs in the U.S. 2013-2018
- Scotch whisky's advertising expenditure in the U.S. 2018, by medium
- Advertising expenditure for cordials & liqueurs in the U.S. 2018, by medium
- Prepared cocktails ad spend in the U.S. 2013-2018
- Tequila ad spend in the U.S. 2013-2018
- Distilled spirits ad spend in the U.S. 2013-2018
- Sauza: ad spend in the U.S. 2013-2017
- Knob Creek: ad spend in the U.S. 2013-2018
- Maestro Dobel: ad spend in the U.S. 2013-2018
- Pinnacle Vodka: online ad spend in the U.S. 2010-2018
- Outdoor advertising expenditure in Italy 2007-2016
- Advertising expenditure in Norway 2007-2016
- Advertising spending in El Salvador 2005-2018
Studies
- Rum industry
- Spirits consumption in the Great Britain (UK) (Kantar Media TGI)
- Spirits brands: Bacardi
- Spirits market in Italy
- The Millionaires Club 2019
- Gruppo Campari - 2018 Annual Report
- Gruppo Campari - 2017 Annual Report
- British Social Attitudes 33 Alcohol
- Caderno Setorial ETENE 2017 - Indústria de bebidas alcoólicas
- The Millionaires Club 2017
- Gruppo Campari - 2016 Full Year Results
- Gruppo Campari - 2014 Full Year Results
- Gruppo Campari - 2015 Full Year Results
- Spirits brands: Captain Morgan
- Distilled Spirits Council 2013 Industry Review
Statistics on "Rum industry"
- Leading rum brands worldwide in 2018, based on sales volume (in million 9 liter cases)*
- Sales volume of the United States spirits industry from 2010 to 2018, by category (in million 9 liter cases)
- Sales volume of the United States spirits industry in 2018, by category (in million 9 liter cases)
- Supplier gross revenue of spirits in the United States in 2018, by category (in million U.S. dollars)
- Sales volume of rum in the United States from 2004 to 2018 (in 1,000 9 liter cases)
- Sales volume of rum in the United States in 2018, by price category (in 1,000 9 liter cases)
- Dollar sales of rum in the United States in 2018, by tier (in million U.S. dollars)
- Supplier gross revenue of rum in the United States from 2004 to 2018 (in million U.S. dollars)
- Supplier gross revenue of rum in the United States in 2018, by price category (in million U.S. dollars)
- Number of rum product introductions in the United States from 2011 to 2018
- Volume sales share of the leading rum suppliers in the United States in 2018
- Volume sales share of the leading rum brands in the United States in 2018
- Advertising expenditure for rum in the United States from 2013 to 2018 (in million U.S. dollars)
- Advertising expenditure for rum in the United States in 2018, by medium (in 1,000 U.S. dollars)
- Dutiable rum import value of the United States from 2014 to 2018 (in million U.S. dollars)*
- Dutiable rum import value of the United States in 2018, by country of origin (in 1,000 U.S. dollars)*
- Dutiable rum import value of the United States in 2018, by packaging type (in million U.S. dollars)*
- Dutiable rum import volume of the United States from 2014 to 2018 (in 1,000 proof gallons)*
- Dutiable rum import volume of the United States in 2018, by country of origin (in 1,000 proof gallons)*
- Dutiable rum import volume of the United States in 2018, by packaging type (in 1,000 proof gallons)*
- Commercial rum export value of the United States from 2014 to 2017 (in million U.S. dollars)
- Commercial rum export value of the United States in 2018, by country of destination (in 1,000 U.S. dollars)
- Commercial rum export value of the United States in 2018, by packaging type (in million U.S. dollars)*
- Commercial rum export volume of the United States from 2014 to 2018 (in million proof gallons)
- Commercial rum export volume of the United States in 2018, by country of destination (in 1,000 proof gallons)
- Commercial rum export volume of the United States in 2018, by packaging type (in 1,000 proof gallons)
- Sales volume of Bacardi rum worldwide from 2009 to 2018 (in million 9 liter cases)
- Sales volume of Tanduay rum worldwide from 2009 to 2018 (in million 9 liter cases)
- Sales volume of Captain Morgan rum worldwide from 2009 to 2018 (in million 9 liter cases)
- Sales volume of Havana Club rum worldwide from 2009 to 2018 (in million 9 liter cases)
- Sales volume of Barceló rum worldwide from 2010 to 2018 (in million 9 liter cases)
- Sales volume of Appleton Jamaica Rum worldwide from 2009 to 2017 (in million 9 liter cases)
- Leading brands of rum in the United States in 2018, based on volume sales (in 1,000 9 liter cases)
- Sales volume of Captain Morgan rum in the United States in 2013 and 2018 (in 1,000 9 liter cases)**
- Sales volume of Bacardi rum in the United States from 2013 to 2018 (in 1,000 9 liter cases)
- Consumption of rum in the United States from 2013 to 2018 (in 1,000 9 liter cases)
- Rum consumption in the United States in 2018, by month (in 1,000 9 liter cases)
- Share of Americans who drank rum in the past 3 months in 2018, by age
- How often do you personally drink rum?
- How many glasses of rum (0,7 fl oz) do you drink on a day on average?
- Which of the following rum brands do you usually drink personally?
- Which of the following rum brands do you know (at least by name)?
- What would make you switch your usual rum brand?
- Based on which criteria do you usually select rum?
- How much do you spend on rum for yourself in a month? Please give your best guess in case you are not sure.
- Where do you usually buy rum?
- Why do you usually drink rum?
- Advertising spending of Kraken in the United States from 2013 to 2015 (in million U.S. dollars)
- Advertising spending of Malibu in the United States from 2013 to 2018 (in million U.S. dollars)
- Advertising spending of RumChata in the United States from 2013 to 2018 (in thousand U.S. dollars)
- Advertising expenditure for Scotch whisky in the United States from 2013 to 2018 (in million U.S. dollars)
- Advertising expenditure for cordials & liqueurs in the United States from 2013 to 2018 (in million U.S. dollars)
- Advertising expenditure for Scotch whisky in the United States in 2018, by medium (in million U.S. dollars)
- Advertising expenditure for cordials and liqueurs in the United States in 2018, by medium (in 1,000 U.S. dollars)
- Combined measured advertising spending of prepared cocktail brands in the United States from 2013 to 2018 (in million U.S. dollars)
- Combined measured advertising spending of tequila brands in the United States from 2013 to 2018 (in million U.S. dollars)
- Combined measured advertising spending of distilled spirits brands in the United States from 2013 to 2018 (in million U.S. dollars)
- Advertising spending of Sauza in the United States from 2013 to 2017 (in million U.S. dollars)
- Advertising spending of Knob Creek in the United States from 2013 to 2018 (in thousand U.S. dollars)
- Advertising spending of Maestro Dobel in the United States from 2013 to 2018 (in million U.S. dollars)
- Internet advertising spending of Pinnacle Vodka in the United States from 2010 to 2018 (in 1,000 U.S. dollars)
- Outdoor advertising expenditure in Italy from 2007 to 2016 (in million U.S. dollars)
- Advertising expenditure in Norway from 2007 to 2016 (in million U.S. dollars)
- Advertising expenditure in El Salvador from 2005 to 2018 (in million U.S. dollars)
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