Consumer reaction to brand inconsistencies across devices in the U.S. 2014

If an experience that you have with a brand is inconsistent across devices, what impact does that have on your impression of the brand?

by Statista Research Department, last edited Apr 30, 2015
Consumer reaction to brand inconsistencies across devices in the U.S. 2014 The graph shows information on consumer reactions to brand inconsistencies across devices while purchasing products in the United States as of March 2014. During the survey, 16 percent of the internet-connected respondents stated they found brand inconsistencies extremely frustrating.
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If an experience that you have with a brand is inconsistent across devices, what impact does that have on your impression of the brand?

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Share of respondents
I find it somewhat frustrating, but not enough to change my opinion about the brand39%
It has no impact on me29%
I find it extremely frustrating16%
I will stop interacting with that brand9%
I will form a negative opinion about the brand7%
Share of respondents
I find it somewhat frustrating, but not enough to change my opinion about the brand39%
It has no impact on me29%
I find it extremely frustrating16%
I will stop interacting with that brand9%
I will form a negative opinion about the brand7%
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by Statista Research Department, last edited Apr 30, 2015
The graph shows information on consumer reactions to brand inconsistencies across devices while purchasing products in the United States as of March 2014. During the survey, 16 percent of the internet-connected respondents stated they found brand inconsistencies extremely frustrating.
Show more
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