Public awareness of advertising campaigns in Spain 2017, by topic

This statistic shows the impact of advertising campaigns in Spain in 2017 by campaign topic. Most of the respondents remembered any road safety campaigns, with figures reaching nearly 70 percent of the share. Anti-online piracy campaigns held a share of 56 percent, whereas anti online football piracy campaigns ranked as the least recognized campaign on the list.

Percentage of individuals that remembered advertising campaigns broadcasted in Spain in 2017, by topic

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Source

Release date

April 2018

Region

Spain

Survey time period

2017

Number of respondents

4,047 surveys

Age group

11 to 74 years

Special properties

GfK panel of internet users

Method of interview

Online panel

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