Importance of local media to consumers in the United Kingdom (UK) 2014, by medium

Which of the following types of local media are either important or most important to you?*

by Statista Research Department, last edited Nov 27, 2014
Importance of local media to consumers in the United Kingdom (UK) 2014, by medium This statistic displays the personal importance of local media in the United Kingdom (UK) in 2014, by medium. During the survey period, it was found that 40 percent of respondents considered regional and local news on television to be their most important type of local medium.
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Which of the following types of local media are either important or most important to you?*

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Most improtantImportant
Regional and local news on television40%53%
Paid for local newspaper9%43%
Internet for local news information16%42%
Local news and information on BBC radio8%41%
Local commercial radio6%33%
Local news websites or apps2%32%
Free local newspaper7%32%
Local community websites or apps1%31%
Local magazine3%27%
Most improtantImportant
Regional and local news on television40%53%
Paid for local newspaper9%43%
Internet for local news information16%42%
Local news and information on BBC radio8%41%
Local commercial radio6%33%
Local news websites or apps2%32%
Free local newspaper7%32%
Local community websites or apps1%31%
Local magazine3%27%
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by Statista Research Department, last edited Nov 27, 2014
This statistic displays the personal importance of local media in the United Kingdom (UK) in 2014, by medium. During the survey period, it was found that 40 percent of respondents considered regional and local news on television to be their most important type of local medium.
Show more
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