Importance of local media to consumers in the United Kingdom (UK) 2014, by medium

This statistic displays the personal importance of local media in the United Kingdom (UK) in 2014, by medium. During the survey period, it was found that 40 percent of respondents considered regional and local news on television to be their most important type of local medium.

Which of the following types of local media are either important or most important to you?*

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Release date

November 2014


United Kingdom

Survey time period


Age group

15 years and older

Special properties

individuals who used all local media once a month or more

Method of interview

Online survey

Supplementary notes

* Original survey questions: "How important are the following types of local media to you? (Scale 1 – 10. Net 7-10 ratings displayed)", "And of all the local media sources you use [at least once a month) which one would you say is the most important to you personally?"; primary source: Ofcom local media omnibus 2014, reported in News Consumption in the UK: 2014 Report

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