Factors considered by consumers when choosing an energy supplier in the UK 2014

Importance of various factors considered by consumers when selecting an energy supplier in the United Kingdom (UK) 2014

by Statista Research Department, last edited Feb 2, 2015
Factors considered by consumers when choosing an energy supplier in the UK 2014 This statistic shows which the importance consumers place on various factors when considering an energy supplier in the United Kingdom (UK), in 2014. Customer service emerged as the most important factor for many, with 83 percent placing high importance on it as an important factor in the decision making process. Cheap tariffs, as well as easy to understand tariffs, were both important to 78 percent of respondents.
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Importance of various factors considered by consumers when selecting an energy supplier in the United Kingdom (UK) 2014

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Percentage of respondents
Good customer service83%
Cheap tariff rate78%
Simple/easy to understand tariffs78%
Payments based on actuals not estimated usage66%
Tariffs tailored to your energy usage or circumstances61%
Large supplier/established brand30%
Range of other services available such as boiler maintenance29%
Supplier provides smart meter24%
Percentage of respondents
Good customer service83%
Cheap tariff rate78%
Simple/easy to understand tariffs78%
Payments based on actuals not estimated usage66%
Tariffs tailored to your energy usage or circumstances61%
Large supplier/established brand30%
Range of other services available such as boiler maintenance29%
Supplier provides smart meter24%
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by Statista Research Department, last edited Feb 2, 2015
This statistic shows which the importance consumers place on various factors when considering an energy supplier in the United Kingdom (UK), in 2014. Customer service emerged as the most important factor for many, with 83 percent placing high importance on it as an important factor in the decision making process. Cheap tariffs, as well as easy to understand tariffs, were both important to 78 percent of respondents.
Show more
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Statistics on "Consumer experience of the energy market in the United Kingdom (UK)"
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