Mobile shopping activities in the United Kingdom (UK) 2014, by device
Share of device owners who performed mobile shopping activities in the United Kingdom (UK) in 2014, by device
This statistic displays the share of device owners who performed mobile shopping activities in the United Kingdom (UK) in 2014, by device. In 2014, approximately 43 percent of tablet owners had made an online purchase using their devices, in comparison with approximately 19 percent who had used a smartphone.
Share of device owners who performed mobile shopping activities in the United Kingdom (UK) in 2014, by device
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| Mobile/smartphone | Tablet | |
|---|---|---|
| Browsed products for fun or general interest | 40.9% | 60% |
| Compared and/or checked prices | 26.1% | 50.5% |
| Browsed products with the intention of making purchase | 24% | 50.8% |
| Researched specific product details, e.g. colour, material, sizes, etc. | 20.9% | 43.2% |
| Purchased products | 18.6% | 42.9% |
| Checked up on delivery information | 16.9% | 34.1% |
| Written a product or service review | 7.2% | 19.6% |
| Complained about a product or service | 5.8% | 11.1% |
Source
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