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Mobile shopping activities in the United Kingdom (UK) 2014, by device
Mobile shopping activities in the United Kingdom (UK) 2014, by device
Share of device owners who performed mobile shopping activities in the United Kingdom (UK) in 2014, by device
by Statista Research Department,
last edited
Apr 29, 2015
This statistic displays the share of device owners who performed mobile shopping activities in the United Kingdom (UK) in 2014, by device. In 2014, approximately 43 percent of tablet owners had made an online purchase using their devices, in comparison with approximately 19 percent who had used a smartphone.
Share of device owners who performed mobile shopping activities in the United Kingdom (UK) in 2014, by device
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| Mobile/smartphone | Tablet | |
|---|---|---|
| Browsed products for fun or general interest | 40.9% | 60% |
| Compared and/or checked prices | 26.1% | 50.5% |
| Browsed products with the intention of making purchase | 24% | 50.8% |
| Researched specific product details, e.g. colour, material, sizes, etc. | 20.9% | 43.2% |
| Purchased products | 18.6% | 42.9% |
| Checked up on delivery information | 16.9% | 34.1% |
| Written a product or service review | 7.2% | 19.6% |
| Complained about a product or service | 5.8% | 11.1% |
| Mobile/smartphone | Tablet | |
|---|---|---|
| Browsed products for fun or general interest | 40.9% | 60% |
| Compared and/or checked prices | 26.1% | 50.5% |
| Browsed products with the intention of making purchase | 24% | 50.8% |
| Researched specific product details, e.g. colour, material, sizes, etc. | 20.9% | 43.2% |
| Purchased products | 18.6% | 42.9% |
| Checked up on delivery information | 16.9% | 34.1% |
| Written a product or service review | 7.2% | 19.6% |
| Complained about a product or service | 5.8% | 11.1% |
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by Statista Research Department,
last edited
Apr 29, 2015
This statistic displays the share of device owners who performed mobile shopping activities in the United Kingdom (UK) in 2014, by device. In 2014, approximately 43 percent of tablet owners had made an online purchase using their devices, in comparison with approximately 19 percent who had used a smartphone.
- Show sources information
- Show publisher information
- Release date
- April 2015
- Region
- United Kingdom
- Survey time period
- April 2015
- Number of respondents
- 1,500 respondents
- Age group
- 18 years and older
- Special properties
- consumers of varying ages, incomes and geographics across the UK
Source
- Show sources information
- Show publisher information
- Release date
- April 2015
More information
- Region
- United Kingdom
- Survey time period
- April 2015
- Number of respondents
- 1,500 respondents
- Age group
- 18 years and older
- Special properties
- consumers of varying ages, incomes and geographics across the UK
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